Overview of Role:
The Associate Director of HCP Promotional Marketing will serve as the Marketing Scientific Strategy Lead across thoracic indications, translating the thoracic HCP strategy and scientific narrative into a robust, integrated plan for marketing scientific strategy & promotional medical education. This role will lead the strategic planning and execution of commercial congresses, product theaters, KOL engagement, advisory boards, speaker programs, and other peer-to-peer promotional tactics.
Reporting to the Director of HCP Promotional Marketing, this individual will partner closely with Medical Affairs to maintain a strong understanding of the clinical data, evidence-generation plans, and anticipated data milestones, while serving as the commercial marketing voice in cross-functional scientific discussions. The role will use this understanding to develop coordinated engagement plans, build trusted relationships with external experts, lead relevant agency partners, and ensure the HCP strategy and scientific narrative are activated through cohesive, differentiated, and compliant peer-to-peer experiences across thoracic indications.
Role and Responsibilities:
- Serve as the Marketing Scientific Strategy Lead across thoracic indications, translating the HCP strategy, scientific narrative, clinical data, and evolving evidence base into integrated promotional medical education, congress, product theater, KOL engagement, and peer-to-peer tactical plans.
- Lead promotional medical education strategy and execution, including content development, channel and execution strategy, agency leadership, speaker training, and content readiness, while supporting ongoing speaker bureau management in partnership with Commercial Operations.
- Own regional & national commercial congress strategy and execution (in partnership with commercial operations) across thoracic indications, including promotional presence, product theaters, scientific engagement opportunities, and coordination of cross-functional and agency partners.
- Lead product theater strategy, planning & content development while partnering with regional marketing on the execution and faculty management.
- Develop and maintain strategic relationships with key opinion leaders and other external experts to inform commercial scientific strategy, identify emerging insights, and support meaningful HCP engagement.
- Lead commercial advisory board strategy, planning, content development, faculty selection and engagement, execution, and synthesis of actionable insights in close partnership with relevant cross-functional stakeholders.
- Lead development and execution of peer-to-peer tactics and promotional initiatives, ensuring scientific accuracy, strategic consistency, operational excellence, and compliant execution across channels.
- Partner closely with Medical Affairs to understand current and emerging data, evidence-generation plans, publication and congress milestones, and anticipated data readouts; represent the commercial perspective and identify implications for HCP strategy and promotional planning.
- Translate complex scientific and clinical information into clear, compelling, and compliant promotional education, speaker content, and HCP engagement experiences.
- Collaborate cross-functionally with Medical, Legal, Regulatory, Market Access, and Insights to ensure high-quality, compliant execution
- Travel as needed to support congresses, advisory boards, speaker training, KOL engagements, and other key business priorities.
- All other duties as assigned
Experience, Education and Specialized Knowledge and Skills:
- Bachelor's degree in Business, Marketing, or a related field; MBA or advanced degree preferred
- Minimum of 8+ years of pharmaceutical or biotech commercial experience, including HCP marketing experience in oncology
- Demonstrated experience supporting commercial launch activities and/or pre-launch activities
- Demonstrated experience leading or supporting promotional medical education, peer-to-peer programs, speaker bureaus, advisory boards, congress planning, and KOL engagement
- Strong scientific acumen with demonstrated ability to interpret and translate complex oncology data into impactful, compliant HCP materials and field communications
- Proven project management skills with ability to manage multiple workstreams in a fast-paced, launch-focused environment
- Excellent communication skills with the ability to influence and lead through collaboration without direct authority
- Strong cross-functional experience with Marketing, Insights, Market Access, Medical, Legal, and Compliance
- Track record of operating with high integrity and maintaining compliance with regulatory, legal, and operational standards
- Ability to thrive in evolving, dynamic, and fast-paced pre-launch or launch-phase environments with shifting data and priorities
- Ability to travel as business needs require