Associate Director for Digital Marketing & Fan Experience

Associate Director for Digital Marketing & Fan Experience

Salary

See Position Description

Location

Richland County, SC

Job Type

FTE - Full-Time

Job Number

9723659

Agency

University of South Carolina

Opening Date

07/30/2026

Closing Date

9/2/2026 11:59 PM Eastern

Agency Specific Application Procedures:

Your application must be submitted online at https://apptrkr.com/9723659

Class Code:

UP03

Position Number:

9723659

Normal Work Schedule:

Monday - Friday (8:30 - 5:00)

Pay Grade

Unclassified

EEO Statement

Equal Opportunity Employer

Veteran Preference Statement

South Carolina is making our Veterans a priority for employment in state agencies and institutions.

• Description
• Benefits

Job Responsibilities

Associate Director for Digital Marketing & Fan ExperienceDepartment: ATH Department of AthleticsAdvertised Salary Range: Part/Full Time: Full TimeAbout UofSCFrom the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelors degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.Inclusive Excellence StatementAdvertised Job SummaryThe Associate Director of Digital Marketing & Fan Experience is responsible for supporting the promotion and enhancement of the University of South Carolina Athletics brand through the development and execution of strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics. The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for mens and womens soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the departments website and mobile application.

Minimum and Additional Requirements

Knowledge/Skills/Abilities- Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.- Experience planning and executing game presentation and promotional activities for athletic events.- Experience supervising, mentoring, or training interns or other project teams.- Excellent written, verbal, organizational, and interpersonal communication skills.- Ability to manage multiple projects simultaneously in a fast-paced environment.- Ability to work evenings, weekends, and holidays as required by athletic event schedules.

Preferred Qualifications

Preferred Qualifications- Bachelors degree in marketing, sport management, communications, business administration, public relations, or a related field. 1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.

Additional Comments

Job Close Date09/03/2026Special Instructions to ApplicantPositions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.We are only accepting applications submitted by September 3, 2026.The University of South Carolina offers a valuable benefits package including but not limited to:- Health and Life Insurance- Retirement Programs- Paid Tuition- Dependent Scholarships- Annual Leave- Sick Leave- 13 Paid Holidays (including an extended December holiday)- Paid Parental Leave- Professional Development OpportunitiesClickhttps://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsc.edu%2Fabout%2Foffices_and_divisions%2Fhuman_resources%2Fcareers%2Findex.php&data=05%7C01%7CKURTRS%40email.sc.edu%7Ceca45df616784275e15908dab2a706ac%7C4b2a4b19d135420e8bb2b1cd238998cc%7C0%7C0%7C638018727680845870%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=j6sQGvabHDZHDmRBFwMrq8P8QCuDmChuJ%2FH5%2F8hDRUw%3D&reserved=0 to learn more about why you should work at USC.To apply, please visit: https://apptrkr.com/9723659EEO StatementThe University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.je-312d8b2ee62e4580a6400b2ab9073750

Benefits for State Employees

The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.

Insurance Benefits

Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.

Retirement Benefits

State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.

Workplace Benefits

State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.

Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available.

Employer State of South Carolina

Agency University of South Carolina Address Division of Human Resources

Columbia, South Carolina, 29208

Phone 803-777-3821

The language used in this document does not create an employment contract between the employee and the agency. This document does not create any contractual rights or entitlements. The agency reserves the right to revise the content of this document, in whole or in part. No promises or assurances, whether written or oral, which are contrary to or inconsistent with the terms of this paragraph create any contract of employment.