We're here for one reason and one reason only - to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We've made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But were not finished yet.
Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfill their aspirations. Join Kite and help create more tomorrows.
Job Description
We are seeking a strategic and execution-oriented Associate Director, Digital Data & Analytics to provide leadership across the development, stewardship, and operational delivery of scalable data and analytics products that support Kite's digital marketing and omnichannel orchestration initiatives.
This role is accountable for shaping and prioritizing analytics and data solutions that address business needs, translating marketing and omnichannel objectives into clear functional data and measurement requirements, and directing agency, vendor, and DevOps teams to ensure timely availability of high-quality data within Kite.
Key Responsibilities:
Define Digital, Omnichannel Data and Reporting Needs
Partner closely with Marketing stakeholders to understand strategic priorities, define clear KPIs and success metrics for digital and omnichannel programs, and advise on data and reporting.
Own prioritization, delivery, and maintenance of automated dashboards/reports, ensuring they align to agreed-upon KPIs and are actively used in business reviews and decision-making.
Managing vendors through design decisions and ensuring adoption of in-house dashboards for all business review updates.
Translate analytical findings into clear insights and recommendations for stakeholders.
Execute Digital & Omnichannel Analytics
Partner with agency, marketing, and omnichannel teams to develop and/or evolve measurement framework for digital and omnichannel.
Provide guidance on measurement approaches and success criteria to ensure consistency and relevance across campaigns and channels.
Analyze omnichannel data to identify key trends, patterns, and drivers of performance. Provide holistic insights and impact on outcome metrics like customer engagement index.
Ensure Digital Marketing Data Readiness
Validate tracking, tagging, and data capture requirements in partnership with Marketing and IT teams.
Partner with marketing, digital, and IT teams to build a standardized taxonomy and own the ongoing maintenance.
Ensure alignment on data definitions, tagging conventions, and success metrics to enable reliable, hands-on analysis and reporting.
Ensure data accuracy, consistency, and alignment with enterprise data standards.
Act as the business owner for Customer360 data asset(s) used for analytics, ensuring a unified and analytics-ready view of HCPs and HCOs across demographics, affiliations, activities, engagement, and intelligence from customer-facing channels.
Shape and lead build of Analytical Ready Data (ARDs) for downstream analytics, e.g., Market Mix Modeling, Next Best Action, Orchestrated Journeys, etc.
Own Technology Implementation and Operations of Orchestrated Journeys
Participate in meetings with agency and marketing team to align on the objectives of the orchestrated journeys and end-end flow of orchestrated journeys.
Translate the journey designs into requirements for implementation, ensuring alignment and validation with agency partners.
Lead implementation and quality assurance, including test data generation and comprehensive UAT to ensure robustness, accuracy, and seamless execution of journeys.
Collaborate with Cross-Functional Teams for Execution
Work closely with omnichannel data science teams to understand analytical data needs.
Coordinate with Sales Operations and Business Analytics teams to synchronize activities during targeting/alignment refresh.
Collaborate with cross-functional teams and external vendors to deliver analytics outputs on time.
Provide clear direction, prioritization, and feedback to agency and vendor teams to ensure delivery aligns with business expectations and timelines.
Basic Qualifications:
Preferred Qualifications:
Salary Range:
Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
About Kite:
Kite is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies with a goal of providing rapid, long-term durable response and eliminating the burden of chronic care. The company is focused on chimeric antigen receptor (CAR) and T cell receptor (TCR) engineered cell therapies designed to empower the immune systems ability to recognize and kill tumors. Kite is based in Santa Monica, CA. For more information on Kite, please visit www.kitepharma.com. Sign up to follow @KitePharma on Twitter at www.twitter.com/kitepharma.
Equal Employment Opportunity:
Kite Pharma is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws.
Notice:
Employee Polygraph Protection Act YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT Kite Pharma will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Internal Career Opportunities:
Please apply via the Internal Career Opportunities portal in Workday.