Associate Director, Digital Activation

Agency:

PHd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Job DescriptionAssociate Director, Digital ActivationThe Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must. ResponsibilitiesBring proactivity and leadership to the clients and the teamProvide excellent client service by being responsive, accountable and detail oriented          Build sound strategic frameworks that ladder up to client business goalsSet the tone and strategic direction of the team; built around growth and application of learningsUnderstand and direct multiple user touch points that can influence creative and messaging strategiesOwn consumer insights and inspire tactical representations of strong, clear media strategiesDevelop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.Overseeing campaign creation and implementation and directing the day-to-day operations of the activation teamEffectively manage budgetLeading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platformsManaging the daily, weekly, monthly, quarterly client conversations related to digital mediaWorking side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effectiveOverseeing billing and reconciliation process.Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)Qualifications5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plusExperience managing media teams and client relationshipsExperience working with large data sets and understanding of methodologies for evaluating dataAbility to self-manage, juggle multiple priorities, and pay strong attention to detailsExcellent communication skills, ability to distill key ideas for non-digitally centric teamsProven ability to work with and influence cross-functional teamsStrong knowledge of MS Excel and ability to coach others in shortcutsWorking knowledge of 3rd party verification tools, including IASHands-on experience with campaign workflow tools, including Prisma $70,000 - $125,000 

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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