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Associate Director, Consumer Web Ecosystem & Customer Experience

Boehringer Ingelheim

Duluth, GA

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JOB DETAILS
SKILLS
Analysis Skills, Animal Care, Compensation and Benefits, Continuous Improvement, Customer Experience, Customer Relations, Customer Support/Service, Ecosystems, Email Marketing, Hubs, Marketing, Multiplatform/Cross-Platform, Production Support, Project/Program Management, Retail, Safety/Work Safety, Search Engine Optimization (SEO), Social Media Marketing, User Interface/Experience (UI/UX), Web Programming
LOCATION
Duluth, GA
POSTED
30+ days ago
Description


As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.


What makes this role exciting


Shape the digital environments through which consumers interact with our brands: across educational platforms, product information hubs and other digital engagement touchpoints.


Own a pivotal engagement channel within the omnichannel ecosystem: ensuring web platforms support meaningful and intuitive customer journeys.


Connect consumer web experiences with broader engagement journeys: integrating web platforms with other digital and commercial touchpoints across the ecosystem.


Help shape the future of consumer engagement in Animal Health


Consumers increasingly rely on digital environments to learn about animal health, understand products and interact with trusted brands. At Boehringer Ingelheim Animal Health, consumer web platforms play a central role within the broader engagement ecosystem, supporting discovery, education and ongoing interaction. Within the Commercial Excellence organization , this role ensures consumer web environments deliver a compelling and intuitive customer experience while supporting broader omnichannel engagement strategies.


Duties & Responsibilities


The Associate Director, Consumer Web Ecosystem & Customer Experience acts as the internal expert and owner of consumer-facing web ecosystems. This role focuses on ensuring that consumer web platforms operate as a connected engagement environment , rather than isolated digital properties.


These platforms support multiple types of customer interactions including:


+ Educational content and product information

+ Brand engagement environments

+ Digital resources supporting pet health and care

+ Connections with other digital engagement touchpoints

+ Other digital interactions supporting the customer journey


The role ensures consumer web environments provide a high-quality customer experience , while supporting broader engagement journeys defined in collaboration with Marketing & Retail teams.


Operational activities such as SEO execution, generative search optimization, web development and content production are primarily supported by internal & external partners, allowing this role to focus on experience design, platform integration and engagement impact.


The role collaborates closely with the Senior Associate Directors responsible for Omnichannel Engagement and Customer Experience Innovation , ensuring consumer web platforms effectively support broader omnichannel engagement strategies.


What you will help build


Consumer web ecosystem ownership


+ Ensure consumer web platforms operate as a coherent ecosystem supporting how people interact with animal health brands.


Customer experience across digital environments


+ Improve how consumers interact with the company across web environments, ensuring intuitive journeys and meaningful experiences.


Integrated customer journeys


+ Ensure web platforms support broader engagement journeys across digital, marketing, retail and other consumer touchpoints.


Web as an engagement hub


+ Ensure consumer web environments effectively connect with other engagement touchpoints such as email marketing, social media and other digital channels.


Insight-driven optimization


+ Leverage behavioral insights and analytics to continuously improve engagement and customer experience.


Who we are looking for


We are looking for someone with strong experience in consumer digital ecosystems and web-based engagement platforms , combined with a passion for customer experience. The ideal candidate combines digital platform expertise, customer journey thinking and commercial understanding.


Experience in areas such as:


+ Consumer digital platforms

+ Web ecosystem management

+ Customer experience and UX optimization

+ Digital journey design

+ Digital engagement environments


Experience in consumer platforms, retail ecosystems or digital commerce environments is highly valued.


Requirements


+ Bachelor’s degree required

+ Advanced degree preferred

+ 7+ years relevant experience

+ Project Management

+ Optimization mindset

+ Collaboration

+ Communication

+ Analytical mindset

+ Stakeholder management

+ Adaptability

+ High learning agility and resilience in a fast-paced environment


Eligibility Requirements:


+ Must be legally authorized to work in the United States without restriction.

+ Must be willing to take a drug test and post-offer physical (if required).

+ Must be 18 years of age or older.


AHCE26
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

About the Company

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Boehringer Ingelheim