Associate Creative Director/Creative Director, PFM

POSITION SUMMARY:

We are currently seeking a Creative Leader with an Art Direction background to lead Performance and Dynamic Digital Marketing creative on behalf of our client's brands in partnership with agencies and product marketers, ensuring consistent brand content through all touch points. This leadership role will develop brand building work that will cultivate our brand look and feel with a heavy focus on working with internal teams and external creative agencies. The successful candidate will continually push for innovation, never settling for the status quo. This person must have a strong background in Art Direction (agency or client side) and must be a highly strategic thinker with a proven track record for leading efforts to execute across multiple media formats.

RESPONSIBILITIES:

Creative / Hands-on Work

• Concept and lead multiple Performance Marketing creative campaigns, either with in-house creative team or Agency partners
• Concept & lead multiple social-first campaign launches for one of our client s largest owned gaming studios.
• Help develop and inform creative briefs that provide strategic insights, and data driven results to inspire creative concepts and ideas
• Work with either internal teams or our agency partners to produce standout and strategically focused global campaigns supporting the goals of world-class creative and highly efficient, data driven assets
• Collaborate with Creative Leads and other cross-functional team members working within our client's brands to concept and produce advertising across multiple media formats
• Communicate creative direction, guidance and provide oversight to internal and external creatives teams

Management

• Partner with Performance Marketing, Media, Analytics and Program Management on developing scalable design frameworks with the goal to optimize creative performance.
• Oversee the strategy and creative direction of consumer facing our client's marketing creative that strongly resonates with a range of global audiences while maintaining consistency for the brand
• Steward creative executions that speak to our global customer audience in the channel appropriate way, balancing the fine line between resource constraints and customization

Leadership

• Drive alignment across internal partners and leadership around core concepts and ideas.
• Communicate learnings from iterative testing to inform creative concepts that are anchored in KPIs and drive consideration and demand.
• Become a trusted and valued partner across the marketing organization, including Performance Marketing, Program Management, Product Marketing, Analytics, and Sales.
• Implement and iterate on Performance best practices for digital marketing channels across paid and owned media, affiliates and educate cross functional teams on these best practices.
• Partner with CDs and Design Directors to continuously inform and infuse brand work and asset creation with direct response principles.

QUALIFICATIONS:

• 8+ years relevant experience
• Experience developing and managing consumer marketing programs in an integrated marketing environment
• Experience working with data & insights in a results oriented environment
• Experience overseeing creative teams and/or agencies
• Demonstrated capability driving innovation in the performance marketing space.
• Experience collaborating with cross-functional partners
• Strong communication skills; ability to respond to briefs creatively; present ideas and concepts to stakeholders; collaborate and iterate based on feedback from internal cross-functional partners
• Multidisciplinary, conceptual, collaborative, analytical
• Ability to thrive in a fast-paced, iterative and independent environment
• Comfortable guiding teams, agencies and production partners, but should be willing to roll up their sleeves to do the work when necessary
• A team player, a coach, and a fan cheering from the sidelines when necessary
• Ability to equally flex your left and right brain
• Deep understanding of performance marketing principles, best practices, and the data that drives measurable results
• A value for everyone's opinion and diversity of ideas regardless of where they originate
• Decision-making based on data and business results
• Ability to steward and own a range of our client's brands within the PFM space

EDUCATION:

Bachelor's degree