Associate Brand Manager, US Wellness Innovation & Brand Marketing

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world's biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We're curious and ready for what's next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Terms: Candidates must be legally authorized to work in the United States on a full‑time basis without the need for current or future employer sponsorship. Employment eligibility will be verified as part of the hiring process.

THE ROLE

The Associate Brand Manager, US Wellness Innovation & Brand Marketing, will serve as the engine of our Wellness growth strategy - identifying new Wellness brands and products to bring into the frozen category, developing breakthrough product innovations, and leading the brand marketing strategy that positions us as the undisputed leader in Wellness ice cream.

This role is different from a typical ABM position. It is faster-paced, more entrepreneurial, and demands genuine blue-sky thinking. You won't be following an established playbook - you'll be writing it. This is a rare chance to shape the future direction of our company by identifying, incubating, and scaling new Wellness products, brands, and marketing strategies in the frozen category.

WHAT YOU'LL BE RESPONSIBLE FOR:

Wellness Brand & Product Innovation

• Identify and evaluate new Wellness brands, product concepts, and partnerships that can excel in the frozen category
• Develop and execute the Wellness innovation pipeline - new products, formats, and positionings that deliver genuine health and wellness benefits in the frozen aisle
• Partner with R&D and Consumer Marketing Insights (CMI) to develop compelling new Wellness product propositions and packaging
• Lead cross-functional teams to take product ideas from concept through commercialization to retail shelves
• Apply a 'Lean Startup' mindset - build pilots, test quickly, and fail fast to rapidly identify what works
• Stay ahead of consumer and category trends to identify the next high-potential Wellness opportunity before competitors do
• Explore digital and e-commerce platform opportunities to bring new Wellness brands and formats to market

Brand Marketing & Strategy

• Develop and execute brand marketing strategies that drive awareness, trial, and loyalty for our Wellness portfolio
• Partner with Consumer Marketing Insights to design robust consumer learning plans - identifying new testing methodologies and insights generation approaches
• Analyze Wellness category dynamics to continuously sharpen strategic positioning and identify the largest remaining white spaces
• Lead agency and media partner relationships to develop culturally relevant marketing assets for the Wellness segment
• Leverage AI tools to efficiently develop and scale marketing assets

Business Development & Growth

• Identify and develop financial business cases for new Wellness growth opportunities
• Build innovative new routes to market and manufacturing capabilities in partnership with cross-functional teams
• Develop and maintain a pipeline of new Wellness growth initiatives - managing each from ideation through commercial launch

WE'RE LOOKING FOR SOMEONE WHO:

This is not a caretaker role. We are looking for an intelligent, innovative, and entrepreneurial leader with a penchant for outside-the-box thinking. You will identify blue-sky opportunities, evaluate them with rigorous financial analysis, and build the business cases that unlock investment. Ideal candidates are comfortable with ambiguity and energized by the opportunity to build something new.

Skills

• Strong Bias for Action & Accountability - for self and the teams you partner with
• Growth and competitive mindset
• Entrepreneurial spirit: comfortable operating without a playbook and thriving in ambiguity
• Passion and drive to grow the business
• Strong interpersonal and communication skills - able to influence at all levels
• Analytical ability: dig into the details, derive insights, and turn them into clear business recommendations
• Creative and blue-sky thinking - ability to envision what doesn't yet exist and articulate a compelling path to get there
• Organized - able to manage multiple projects, teams, and deliverables on time in full

Experience & Qualifications

• Bachelor's degree required; MBA a plus
• 2-4 years of CPG brand management and/or innovation experience - strongly preferred above all other backgrounds
• Experience in Wellness, health, or better-for-you categories is a plus, but not required
• Strong analytical skills with demonstrated ability to build financial business cases
• Understanding of digital and e-commerce channels
• Clear track record of successful, consistent delivery to the business
• Demonstrated project management and cross-functional leadership skills
• Experience working with agencies and media partners
• Ability to operate in a fast-paced, dynamic, and ambiguous environment
• Strong verbal and written communication skills - clear, simple, and compelling
• Strategic thinker with both brand and portfolio perspective

WHAT YOU'LL GET

Alongside meaningful work and strong development, we offer a reward package that typically includes:

• Market-competitive pay and performance related rewards

• Flexible ways of working

• Support for health, wellbeing and life outside of work

• Time off to rest and recharge

• Ongoing learning and development opportunities

• Medical, dental and (where applicable) vision coverage

• Health and wellbeing support, including employee assistance programs and wellness initiatives

• Health-related savings and spending accounts

• Retirement savings programs with a competitive matching plan

• Additional employee perks (e.g., corporate discounts, commuter or learning support)

• Benefits vary by country and are subject to plan terms and eligibility.

Pay: The pay range for this position is $88,600 to $133,000. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You'll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you're excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Accommodations.NA@magnumicecream.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

Disclaimer

Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.