| Location | Bonita Springs, FL (Remote) |
About Discovery Senior Living Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the…" /> Assistant Vice President of Marketing @ Discovery Senior Living
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Assistant Vice President of Marketing
Remote - Bonita Springs, FL
About Discovery Senior Living Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the…","html_description":"
About Discovery Senior Living
Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative "Experiential Living" philosophy across a growing portfolio in excess of 395 communities and over 35,000 homes in nearly 40 states, and 25,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks as the largest U.S. senior living operator.
POSITION SUMMARY
The Assistant Vice President (AVP) of Marketing is a senior leader responsible for supporting occupancy and NOI growth across various management company portfolios (national, regional, or provincial) through strategic oversight of lead generation and marketing performance. Serving as a trusted advisor to Management Company (ManCo) Marketing teams, this role evaluates campaign effectiveness, identifies opportunities for optimization, provides strategic guidance to maximize marketing ROI, and supports NOI growth.
The AVP of Marketing monitors key performance metrics, diagnoses performance gaps, and collaborates with cross-functional partners to enhance lead quality, improve conversion rates, and strengthen overall market competitiveness. This leader ensures marketing initiatives are effectively executed within ManCo organizations and aligned to enterprise and departmental objectives, delivering measurable growth and continuous performance improvement.
Reporting directly to the SVP of Strategic Marketing, this leader brings a strong blend of strategic insight, expertise across digital and traditional marketing channels, local-market sensibility, financial acumen, and collaborative leadership. They oversee strategic marketing performance across the assigned management company(s) to drive lead generation efforts through indirect partnership and influence, in partnership with ManCo marketing leaders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Leadership
Strategy & Tactics
Performance
Partnership & Collaboration
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
Knowledge, Skills, and Abilities:
Language Skills: Above average communication skills.
Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission's proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Ability to articulate data and present to senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. Ability to thrive and multi-task in a fast-paced, high-pressure environment.
ENVIROMENTAL AVAILABILITY
Works primarily indoors in a climate-controlled setting.
PHYSICAL REQURIEMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for extended periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for extended periods of time. The employee must occasionally lift and/or move up to ten pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
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We are an equal opportunity employer and give employment and promotional consideration without regard to race, color, sex, religion, age, national origin, marital or veteran status, disability, sexual orientation, gender identity, or any other protected class as defined by local, state, or federal law.
If you are selected for employment with Discovery Senior Living, you will also be hired simultaneously by Oasis, a Paychex Company, as you co-employer. Discovery Senior Living is your employer for the purposes of managing the day-to-day operations of the company and the employees. This includes responsibility for the worksite, scheduling of work, safety, and the direction of the individual team members in their positions. Oasis, a Paychex Company, is the co-employer for managing the administrative portion of employment, such as benefits, payroll, and workers' compensation insurance.
Applicants in the State of Maryland; an employer may not require or demand, as a condition of employment, prospective employment or continued employment, that an individual submit to or take a lie detector or similar test. An employer who violates this law is guilty of a misdemeanor and submit to a fine not exceeding $100.
Except for applications submitted within the City of Columbia, South Carolina, applications are active for 30 days but will remain on file for one (1) year. Applications submitted within the city of Columbia, South Carolina will remain active for 30 days but on file for three (3) years.
Applicants seeking reasonable accommodation with the application and/or interview process should contact the hiring manager.
Applicants are subject to a background check for any convictions directly related to the position, its duties and responsibilities. Employment is conditional based upon the results of the background check. Only job-related convictions will be considered and will not automatically disqualify a candidate.
Applications are active for 30 days but will remain on file for one (1) year.
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About Discovery Senior Living
Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative "Experiential Living" philosophy across a growing portfolio in excess of 395 communities and over 35,000 homes in nearly 40 states, and 25,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks as the largest U.S. senior living operator.
POSITION SUMMARY
The Assistant Vice President (AVP) of Marketing is a senior leader responsible for supporting occupancy and NOI growth across various management company portfolios (national, regional, or provincial) through strategic oversight of lead generation and marketing performance. Serving as a trusted advisor to Management Company (ManCo) Marketing teams, this role evaluates campaign effectiveness, identifies opportunities for optimization, provides strategic guidance to maximize marketing ROI, and supports NOI growth.
The AVP of Marketing monitors key performance metrics, diagnoses performance gaps, and collaborates with cross-functional partners to enhance lead quality, improve conversion rates, and strengthen overall market competitiveness. This leader ensures marketing initiatives are effectively executed within ManCo organizations and aligned to enterprise and departmental objectives, delivering measurable growth and continuous performance improvement.
Reporting directly to the SVP of Strategic Marketing, this leader brings a strong blend of strategic insight, expertise across digital and traditional marketing channels, local-market sensibility, financial acumen, and collaborative leadership. They oversee strategic marketing performance across the assigned management company(s) to drive lead generation efforts through indirect partnership and influence, in partnership with ManCo marketing leaders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Leadership
Strategy & Tactics
Performance
Partnership & Collaboration
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
Knowledge, Skills, and Abilities:
Language Skills: Above average communication skills.
Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission's proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Ability to articulate data and present to senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. Ability to thrive and multi-task in a fast-paced, high-pressure environment.
ENVIROMENTAL AVAILABILITY
Works primarily indoors in a climate-controlled setting.
PHYSICAL REQURIEMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for extended periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for extended periods of time. The employee must occasionally lift and/or move up to ten pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
JOB CODE: 1007164
About Discovery Senior Living Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the…","html_description":"
About Discovery Senior Living
Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative "Experiential Living" philosophy across a growing portfolio in excess of 395 communities and over 35,000 homes in nearly 40 states, and 25,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks as the largest U.S. senior living operator.
POSITION SUMMARY
The Assistant Vice President (AVP) of Marketing is a senior leader responsible for supporting occupancy and NOI growth across various management company portfolios (national, regional, or provincial) through strategic oversight of lead generation and marketing performance. Serving as a trusted advisor to Management Company (ManCo) Marketing teams, this role evaluates campaign effectiveness, identifies opportunities for optimization, provides strategic guidance to maximize marketing ROI, and supports NOI growth.
The AVP of Marketing monitors key performance metrics, diagnoses performance gaps, and collaborates with cross-functional partners to enhance lead quality, improve conversion rates, and strengthen overall market competitiveness. This leader ensures marketing initiatives are effectively executed within ManCo organizations and aligned to enterprise and departmental objectives, delivering measurable growth and continuous performance improvement.
Reporting directly to the SVP of Strategic Marketing, this leader brings a strong blend of strategic insight, expertise across digital and traditional marketing channels, local-market sensibility, financial acumen, and collaborative leadership. They oversee strategic marketing performance across the assigned management company(s) to drive lead generation efforts through indirect partnership and influence, in partnership with ManCo marketing leaders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Leadership
Strategy & Tactics
Performance
Partnership & Collaboration
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
Knowledge, Skills, and Abilities:
Language Skills: Above average communication skills.
Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission's proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Ability to articulate data and present to senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. Ability to thrive and multi-task in a fast-paced, high-pressure environment.
ENVIROMENTAL AVAILABILITY
Works primarily indoors in a climate-controlled setting.
PHYSICAL REQURIEMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for extended periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for extended periods of time. The employee must occasionally lift and/or move up to ten pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
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We are an equal opportunity employer and give employment and promotional consideration without regard to race, color, sex, religion, age, national origin, marital or veteran status, disability, sexual orientation, gender identity, or any other protected class as defined by local, state, or federal law.
If you are selected for employment with Discovery Senior Living, you will also be hired simultaneously by Oasis, a Paychex Company, as you co-employer. Discovery Senior Living is your employer for the purposes of managing the day-to-day operations of the company and the employees. This includes responsibility for the worksite, scheduling of work, safety, and the direction of the individual team members in their positions. Oasis, a Paychex Company, is the co-employer for managing the administrative portion of employment, such as benefits, payroll, and workers' compensation insurance.
Applicants in the State of Maryland; an employer may not require or demand, as a condition of employment, prospective employment or continued employment, that an individual submit to or take a lie detector or similar test. An employer who violates this law is guilty of a misdemeanor and submit to a fine not exceeding $100.
Except for applications submitted within the City of Columbia, South Carolina, applications are active for 30 days but will remain on file for one (1) year. Applications submitted within the city of Columbia, South Carolina will remain active for 30 days but on file for three (3) years.
Applicants seeking reasonable accommodation with the application and/or interview process should contact the hiring manager.
Applicants are subject to a background check for any convictions directly related to the position, its duties and responsibilities. Employment is conditional based upon the results of the background check. Only job-related convictions will be considered and will not automatically disqualify a candidate.
Applications are active for 30 days but will remain on file for one (1) year.
","captcha_enabled?":false,"remote":true,"max_salary":{},"min_salary":{},"pay_frequency":"annually","show_remote_in_location":true,"hidden?":false,"questions":[{"table":{"id":9533068,"option_type":"yes-no","question":"Are you legally authorized to work in the United States without current or future employer sponsorship?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":9533069,"option_type":"yes-no","question":"Will you now or in the future require visa sponsorship (including H-1B, TN, OPT, CPT, or other employment-based sponsorship)?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":9533070,"option_type":"yes-no","question":"3. Are you a U.S. Citizen or U.S. Permanent Resident (Green Card Holder)?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":9533071,"option_type":"yes-no","question":"Do you possess a Bachelor's degree in Marketing, Communications, Business, or a related field?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":9533072,"option_type":"yes-no","question":"Do you have at least 10 years of experience in performance marketing, paid media, digital strategy, lead generation, or a related marketing leadership role?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":9533073,"option_type":"essay","question":"What are your target annual base salary expectations?","required?":true,"flags":null,"options":[]}}]}},"labelTranslations":{"back_to_jobs":"Back to Jobs","apply_for_this_position":"Apply for this Position","back_to_wl_jobs":"All Jobs at Paychex Applicant Tracking"},"lang":"en","recaptchaSiteKey":"6Le5hLsSAAAAAE43yKMBj3XR8Ox2GNeDD4VYZx_5","showGDPRDisclosure":null,"showNotify":true,"showReferral":true,"source":null,"widgetMode":null,"showBackButtons":false}" class="apply-button-group">
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