Assistant Vice President, Marketing, Cerave & Vichy, US

Assistant Vice President, Marketing, Cerave & Vichy, US

New York, United States

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Run the brand like its yours.

In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

• Big idea creation
• Brand building
• Content creation
• Marketing literacy
• Marketing strategy
• Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

• What does being a marketer here mean?

Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Assistant Vice President, Marketing, Cerave & Vichy, US

New York, New York, United States

Role Overview

This AVP role sits on the CeraVe and Vichy US marketing team and leads Facial Skincare for both brands. You will own the US strategic vision, go-to-market, and growth acceleration of a $380M+ sell-out business, one of the most dynamic in the skincare category.

You will partner closely with the trade marketing and commercial teams to shape brand strategy for the Amazon and Ulta accounts. You will lead three direct reports:

• Manager, Core Facial
• Manager, Skin-Renewing
• Manager, Vichy Skin

Key Responsibilities

• Direct the development and implementation of brand marketing plans and budgets to achieve category volume, profit, and spending objectives.
• Apply in-depth knowledge of the marketing mix to build and adjust plans in line with the US brand strategy. Partner with the global brand leads (DMI) to leverage synergies where appropriate.
• Plan and oversee execution of brand, trade marketing, and retailer strategies to meet Gross, Net, and Profit targets. Assess the profitability and revenue impact of business opportunities, understand the interrelationships of key financial indicators, and identify gaps in budget and profit plans.
• Determine financial and people resource allocation across assigned franchises to optimize brand performance. Anticipate risks to brand and segment performance and develop national contingency plans.
• Build close working relationships with the trade (sell-in team), commercial teams, and demand planning. Translate the national brand strategy into customer-specific plans aligned with trade and customer marketing objectives for assigned retailers.
• Manage the brand A&P expense line of the P&L for franchise budgets (media, A&I, and other brand investments). Work with Finance and the Head of Marketing to identify spending opportunities and oversee team requests.
• Manage, coach, and develop direct reports and cross-functional peers to deliver brand objectives, while clearly communicating standards of performance.
• Lead multiple cross-functional teams to execute brand initiatives, and ensure the brand strategy is communicated, understood, and implemented across all functions.
• Model leadership behavior for the Brand team, the division, and cross-functional partners.
• Develop strategic brand plans that use current and future consumer and customer trends and deep knowledge of the competitive landscape to build brand equity.

Qualifications and Educational Requirements

• Bachelors degree in Marketing, Business, or a related field required.
• 7-10+ years of progressive Consumer Packaged Goods (CPG) or related marketing and brand management experience.
• Brand management role with P&L accountability, with a record of delivering brand leadership.
• Marketing experience in brand positioning, strategy development, consumer insight generation, direct-to-consumer advertising, consumer promotion, and integrated marketing communications. A deep understanding of consumer centricity and omnichannel activation is a must.
• Digital marketing experience (e.g., social media, e-commerce, analytics, online) highly preferred.
• Proven success working with account teams and the trade to drive profitable brand growth. In-depth understanding of the CPG/FMCG and customer landscape is a must.
• Experience building strategic agency partnerships that contribute to long-term brand health.
• Marketing thought leadership: the ability to turn consumer insight into strategic thinking and decisions.
• Solid financial acumen and budget management experience, with sound judgment to analyze complex issues and recommend clear direction within the big-picture needs of the brand.
• Excellent communication skills, including presenting effectively, fostering open communication, listening actively, and preparing clear written communications and presentations.
• Strong leadership skills and the ability to cultivate relationships and networks and foster teamwork across the US and DMI (global marketing).
• Ability to manage performance and develop the skills of others, encouraging diversity of thinking while motivating and coaching.
• Ability to plan for the short and long term and manage execution within a strategic framework.
• Self-manager and self-motivator who acts with integrity and demonstrates entrepreneurial drive.

Whats in it for you?

• Medical, dental, and vision coverage
• 401(k) retirement plan
• Paid parental leave
• Hybrid work environment
• Salary range: $147,100 - $213,300, based on work experience, education, and skill level

Work Authorization and Office Requirements

Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

Diversity and Inclusion

LOréal is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law

• Reference number: 258433
• Location: New York, United States
• Date posted: 10/22/2026
• Employment type: Full-time
• Professional field: Marketing
• Type of contract: Permanent
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AI Charter: our pact

Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

• Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
• A geographic scope such as local market or zone or global (DMI)
• Transversal growth: into different functions such as commercial, digital or general management
• Strategic leadership: growing into roles such as Marketing Director or General Manager

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• The Art and Science of Fragrance

Marketing here is tech-augmented. Discover how we've re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

• A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

• Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

• Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

• Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

• The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

• Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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