Assistant Vice President, Global Creative Director, Color Wow DMI

Assistant Vice President, Global Creative Director, Color Wow DMI

New York, United States

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Run the brand like its yours.

In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

• Big idea creation
• Brand building
• Content creation
• Marketing literacy
• Marketing strategy
• Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

• What does being a marketer here mean?

Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Assistant Vice President, Global Creative Director, Color Wow DMI

New York, New York, United States

LOréal USA - Professional Products Division | New York, NY (Hybrid)

The Role

We are seeking an AVP, Creative Director to lead the visual and conceptual identity of Color Wow and Pulp Riot, brands with immense cultural ambition and distinct architectural needs. This is not an agency role. You will not "pitch" to a client. Instead, you will co-create alongside marketing and digital partners, sharing a P&L and an equal seat at the table.

In our global organization, ideas navigate complex layers of executive review before reaching the market. Success here requires a rare hybrid of conceptual brilliance and "organizational fitness": the ability to build deep trust with non-creative peers while defending the integrity of an edgy idea.

The Operating Environment

You will lead a team of two as the senior creative voice across the brands. You will partner directly with Brand Presidents and senior stakeholders. Decisions here are high-pressure, non-linear, and rarely made by a single person. If that complexity energizes you, you will thrive.

Who This Role Is For

• A Matrixed Leader: You have led creative teams within a complex corporate structure. You understand that "The Process" is not an obstacle to the craft. It is the craft.
• A Business Collaborator: You treat marketing partners as co-conspirators, not clients. You speak the language of growth and performance, using that fluency to strengthen your creative positions.
• A Battle-Tested Manager: You have real experience in people leadership. You have mastered the hard conversation, made exit calls, and coached high-potential talent through difficult seasons without becoming a bottleneck.
• A Multi-Hyphenate Thinker: You are equally fluent in 30,000-foot brand platforms and the granular realities of production at scale.
• A Cultural Scout: You have a working understanding of how beauty, music, fashion, and internet subcultures intersect. You know which trends are signals and which are noise.

What the Work Actually Looks Like

In place of a generic list of duties, here are the situations you will navigate weekly:

• Navigating Revisions: Guiding a partner through a third round of concept revisions so the work comes out sharper, not flatter.
• The "Presidential" Room: Defending a creative stance to a Brand President while genuinely integrating their pushback. You know when to pivot and when to hold the line.
• Direct Feedback: Giving in-the-moment, "kind-but-clear" feedback to a direct report whose work is missing the mark, and following through with accountability if it does not improve.
• End-to-End Execution: Leading everything from global hero films and retail vision to packaging direction and in-salon activations.
• High-Status Diplomacy: Sitting across from a difficult partner and finding the version of the conversation that moves the work forward rather than escalating tension.
• Dual-Brand Agility: Owning two distinct voices simultaneously, knowing when Color Wow needs a "big lift" and when Pulp Riot needs you to step back and let the creators lead.
• Future-Proofing: Partnering with the SVP to evolve our capabilities in in-house production and AI-augmented workflows.

The Team and the Bar

You will lead a core team of two direct reports across Art Direction and Video/Photo. You are accountable for their growth, performance, and the ultimate quality of their output. The standard for the work is:

• Resilience: Concepts that survive heavy review without losing their edge.
• Craft Fluency: The ability to credibly direct film, photography, design, and emerging digital formats.
• Modern Sensibility: A curious, unafraid approach to AI and how it can sharpen our creative pipeline.
• Cultural Point of View: A clear stance on what is happening in the world and why it matters to our brands.

Qualifications

• 8+ years of creative direction experience, including meaningful time inside a global matrixed organization (CPG, beauty, fashion, luxury, or equivalent).
• Demonstrated experience managing creative teams of 2+ direct reports, including performance management.
• A portfolio that shows both conceptual range and the ability to scale ideas across a full campaign ecosystem.
• A strong, current point of view on the beauty and broader cultural landscape.
• Comfort presenting and defending work to senior executives.

Practicalities

• New York, NY. Hybrid: some of the most important work happens in the room.
• Travel for shoots and on-location work as needed.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

Whats in It for You?

• Salary range: $147,100 - $213,300, based on work experience, education, and skill level
• Medical, dental, and vision coverage
• 401(k) retirement plan
• Paid parental leave
• Hybrid work environment
• Opportunities for growth within a global organization, including partnership with senior leadership and exposure to AI-augmented creative production

Diversity and Inclusion

LOréal USA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

• Reference number: 259339
• Location: New York, United States
• Date posted: 10/27/2026
• Employment type: Full-time
• Professional field: Marketing
• Type of contract: Permanent
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Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

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Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

• Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
• A geographic scope such as local market or zone or global (DMI)
• Transversal growth: into different functions such as commercial, digital or general management
• Strategic leadership: growing into roles such as Marketing Director or General Manager

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• The Art and Science of Fragrance

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What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

• A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

• Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

• Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

• Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

• The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

• Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

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