Assistant Vice President, Customer Experience, Marketing

HomesenseisthelatestretailexperiencefromtheTJXfamilyofbrands,whichincludesHomeGoods. At Homesense, you never have to compromise on your great taste. We offer top-quality, standout pieces for your home at outstanding prices, every day.

The AVP of Marketing, Homesense is a key member of a nimble, growth focused team responsible for shaping and executing a holistic marketing strategy that fuels both short- and long-term brand momentum. AVP leaders bring a strong understanding of business priorities, macro trends, and consumer insights, translating these inputs into clear business and brand strategies. They establish and champion a compelling brand vision, converting strategy into effective channel plans and creative briefs that inspire teams and align stakeholders, while fostering the innovative thinking needed to accelerate a rapidly growing business.

Reporting directly to the Senior Vice President of HomeGoods and Homesense Marketing, this role oversees our digital properties (site and email), the full in-store environment—including seasonal signage—Grand Openings, aswellasouremergingHomeGoods/Homesensedual-brandapproach. The role partners closely with Store Operations, Store Design, Merchandising, Loyalty, and our corporatemarketingteams tocraft acohesivevisionandstrategy that clarifies Homesenseoffering.

ThisrolehasmeaningfulexposuretoseniorleadershipacrossbothHomeGoodsandHomesense

Specific responsibilities include:

• SetannualandongoingvisionandstrategyforCustomerExperienceteam, Grand Openings, in addition to the HomeGoods/Homesense dual marketing strategy.

• CollaboratewiththeotherHomesenseAVP peeronongoingholisticbrandstrategyandvisionacrossall marketing channels.

• Oversee quarterly/seasonal content development strategy and execution (digital and in-store)

• Responsible for the development and execution of retail marketing plan; seasonal sign packages, merchandise department opportunities and field opportunities

• Partner with TJX Loyalty team to understand and integrate opportunities to grow awareness and applications of TJX Rewards specific to Homesense.

• Partner with Store Operations and Store Design to deliver new store prototypes vision & design

• Key marketing liaison with the store operations and field, responsible for keeping them informed of marketing programs

• In partnership with Planning and Store Operations, support Grand Opening and Relocations to drive awareness; deliver an excellent in-store experience; track performance and identify and socialize best practices

• Collaborate with other HomeGoods and Corporate AVPs to ensure execution of dual approach across paid, earned, owned and in-store channels with accountability for investment decisions and outcome measurement.

• Lead and develop a team of high performing associates – cultivating a culture in which each associate feels welcomed, valued and engaged; develop a talent pipeline to enable the future growth of the brand.

TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.