Assistant Store Director
Location: Tuscaloosa, AL
Position Overview
The Assistant Store Director partners closely with the Store Director to lead all aspects of store performance, team development, and customer experience. This is a hands-on leadership role for someone who thrives on the sales floor, builds authentic relationships, and takes pride in delivering an elevated, service-driven retail experience.
Key Responsibilities
Customer Experience & Brand Representation
- Cultivate an environment of authentic customer connection through every interaction
- Act as a brand ambassador with exceptional knowledge of the Tom Beckbe product line
- Discover customer needs and deliver thoughtful, personalized solutions
- Support all customer service needs including returns, exchanges, and issue resolution
Leadership & Team Development
- Support recruiting, hiring, and training of retail associates
- Lead by example on the floor, setting the standard for service, selling, and professionalism
- Provide ongoing coaching and feedback to drive individual and team performance
- Step in to lead the store in the absence of the Store Director
Sales & Business Performance
- Drive store sales through active selling, clienteling, and team leadership
- Support execution of sales goals and key performance metrics
- Help identify opportunities to improve conversion, units per transaction, and customer retention
Operations & Inventory
- Assist in managing daily store operations including scheduling, merchandising, and store standards
- Monitor inventory levels and partner with corporate and warehouse teams to plan for future needs
- Ensure the store consistently reflects premium brand standards
Community & Events
- Support execution of in-store events and local partnerships
- Help establish the store as a meaningful presence within the local community
Qualifications
- 3–6+ years of retail, apparel, or customer service experience
- Strong leadership, sales, and customer service skills
- Highly organized with strong attention to detail and follow-through
- Proactive, self-starter with an independent work ethic
- Ability to work a flexible schedule, including weekends
- High School Diploma required (College Degree preferred)
- Alignment with the Tom Beckbe brand and lifestyle