Assistant New & Used Car Manager

Location: Charlie's Dodge CJR
Employment Type: Full-Time
Reports To: Sales Manager

Position Overview

We are seeking a hands-on, high-energy Assistant New & Used Car Manager to support both departments with a strong emphasis on lead management, customer follow-up, and prospecting discipline.

This is not a desk-only role—this position requires daily, consistent outbound communication with prospects and customers, along with leadership in CRM usage and accountability. The ideal candidate leads from the front by actively working deals, engaging customers, and driving appointment and closing activity.

Key Responsibilities

Customer Follow-Up & Prospecting (Core Focus)

• Spend a significant portion of the work week (30–50%) actively calling, texting, and emailing prospects and customers

• Work unsold showroom traffic, internet leads, service drive opportunities, and orphan owners

• Execute and enforce a structured follow-up process (day 1, 3, 7, 14, 30, 60, 90)

• Personally handle high-value prospects and aged leads to drive conversions

• Re-engage lost opportunities and push for appointment setting and show rates

• Set the standard for daily outbound activity metrics (calls, texts, emails, appointments)

CRM Management & Accountability

• Ensure 100% CRM usage and compliance across the sales team

• Audit CRM daily for:

  • Lead response times

  • Follow-up completion

  • Task adherence

  • Data accuracy

• Hold sales consultants accountable to daily activity minimums

• Train and coach team members on effective CRM usage and communication strategies

• Monitor and improve lead-to-appointment and appointment-to-sale conversion rates

• Maintain clean pipelines and eliminate stagnant or neglected leads

Sales Leadership & Performance

• Assist in managing both new and used vehicle sales operations

• Work directly with the team to close deals and maximize front-end gross

• Conduct daily one-on-ones and performance reviews

• Drive accountability around appointments, shows, and sold units

• Lead by example with personal production and customer engagement

Inventory & Merchandising

• Assist in managing inventory levels, mix, and turn rates

• Support used vehicle acquisition and appraisals

• Monitor pricing strategy to stay competitive in the market

• Ensure strong online presence with accurate listings and photos

Customer Experience

• Ensure fast, professional responses to all inbound leads

• Personally intervene on at-risk deals or dissatisfied customers

• Drive high CSI through consistent communication and follow-through

Daily / Weekly Activity Expectations

• 50–100+ outbound calls per week (personally and through team oversight)

• Active daily engagement in CRM (lead follow-up, task completion, deal notes)

• Consistent review of unsold traffic and lead pipelines

• Hands-on involvement in appointment setting and confirmation

Qualifications

• 2–5+ years in automotive sales (preferably Stellantis/CDJR experience)

• Proven track record of strong follow-up and closing ability

• High proficiency with CRM systems (VinSolutions, DealerSocket, etc.)

• Strong phone skills and ability to convert leads into appointments

• Leadership mindset with a process-driven approach

Preferred

• Previous Assistant Sales Manager or Sales Manager experience

• High-volume dealership experience

• Strong understanding of BDC processes and integration with sales

Compensation & Benefits

• Competitive pay plan (salary + commission + volume bonuses)

• Health, dental, vision insurance

• 401(k) with match

• Paid time off

• Employee vehicle purchase program

What Success Looks Like

• High lead response speed and follow-up completion rates

• Increased appointment set and show percentages

• Strong CRM discipline across entire sales team

• Improved closing ratios and reduced lead loss

• Consistent personal contribution to deal flow and revenue