Assistant Marketing Manager

Description
The Direct Marketing Assistant Manager focused on Campaign Delivery & Operations serves as the operational execution lead within Direct Marketing and is responsible for delivering enterprise direct marketing campaigns across email, SMS, push notifications, direct mail, and future customer engagement channels.

This role owns the end-to-end campaign execution process, including campaign production, deployment management, quality assurance, workflow optimization, and operational governance. The position ensures customer communications are delivered accurately, efficiently, and on schedule while continuously improving operational processes, documentation, and team capabilities.

This role directly supervises the Direct Marketing Coordinator and serves as the primary operational partner to the Direct Marketing Associate Manager and the Direct Marketing Assistant Manager focused on Customer Intelligence & Personalization.

Responsibilities

Campaign Delivery
• Lead end-to-end execution of enterprise direct marketing campaigns across all customer communication channels.
• Manage campaign production schedules and deployment timelines.
• Coordinate campaign setup and execution activities within marketing platforms.
• Ensure all campaigns are executed accurately and according to approved requirements.
• Manage execution of promotional, lifecycle, triggered, and always-on communications.
• Monitor campaign launches and resolves execution issues as necessary.
• Coordinate execution of testing initiatives and campaign experiments.
• Support implementation of new channels and communication capabilities.

Marketing Operations
• Establish and maintain enterprise campaign production standards.
• Develop and manage operational workflows and processes.
• Create and maintain campaign execution documentation and standard operating procedures.
• Define service-level expectations for campaign delivery.
• Coordinate campaign resources and workload planning.
• Maintain campaign calendars and deployment schedules.
• Partner with Marketing Technology on platform enhancements and operational requirements.
• Support vendor relationships and operational partnerships.

Quality Assurance & Compliance
• Own enterprise quality assurance standards and processes.
• Develop and maintain deployment readiness checklists.
• Validate links, tracking parameters, offers, dynamic content, and personalization.
• Review campaigns for accuracy and adherence to approved requirements.
• Coordinate rendering and functionality testing across channels and devices.
• Monitor compliance with operational standards and governance requirements.
• Document and resolve operational issues and defects.
• Conduct post-launch validation and issue management.

Project & Resource Management
• Coordinate campaign execution across multiple concurrent projects.
• Prioritize workloads and allocate resources effectively.
• Manage campaign intake from an operational perspective.
• Facilitate operational meetings and status updates.
• Identify risks to timelines and deliverables and develop mitigation plans.
• Coordinate dependencies across business partners and vendors.
• Monitor production capacity and recommend resource adjustments.

Operational Excellence
• Continuously improve operational processes and workflows.
• Identify opportunities for automation and increased efficiency.
• Develop reusable templates and standardized processes.
• Reduce campaign cycle times and operational errors.
• Establish operational metrics and reporting.
• Support implementation of new technologies and capabilities.
• Drive operational scalability and organizational readiness.

Team Leadership
• Directly supervise the Direct Marketing Coordinator.
• Provide coaching, training, and professional development.
• Establish clear goals and performance expectations.
• Manage workload planning and prioritization.
• Develop backup coverage and knowledge-sharing practices.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Support onboarding and training of future team members.

Qualifications
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent relevant experience.
• 3+ years of direct marketing, campaign operations, marketing operations, CRM, or related experience.
• 1+ years of project leadership or people management experience preferred.
• Experience managing large-scale marketing campaigns and operational workflows.
• Strong project management and organizational skills.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities simultaneously.
• Strong attention to detail and process discipline.
• Experience collaborating across cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent relevant experience.
• 3+ years of direct marketing, campaign operations, marketing operations, CRM, or related experience.
• 1+ years of project leadership or people management experience preferred.
• Experience managing large-scale marketing campaigns and operational workflows.
• Strong project management and organizational skills.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities simultaneously.
• Strong attention to detail and process discipline.
• Experience collaborating across cross-functional teams.

About Autozone

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.

Benefits at AutoZone

AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners' physical, mental and financial well-being.

All AutoZoners (Full-Time and Part-Time):

• Competitive pay
• Unrivaled company culture
• Medical, dental and vision plans
• Exclusive discounts and perks, including an AutoZone in-store discount
• 401(k) with company match and Stock Purchase Plan
• AutoZoners Living Well Program for free mental health support
• Opportunities for career growth

Additional Benefits for Full-Time AutoZoners:

• Paid time off
• Life, and short- and long-term disability insurance options
• Health Savings and Flexible Spending Accounts with wellness rewards
• Tuition reimbursement

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.

Online Application:

An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.