| Location | Horsham, Pennsylvania |
BASIC PURPOSE The Assistant Marketing Manager supports the Category Leader and Sr. Marketing Manager/Director with implementing marketing strategies, campaigns and programs for Category brands to assist with managing the brands in their assigned Category to meet the Category KPIs.
POSITION RESPONSIBILITIES • Support Brand Initiative role in the overall management of the brand. • Lead the business planning process with Category team to achieve performance objectives of sales, customer profitability, and key shopper metrics. • Leads sales presentation development and delivery. • Manage sku forecast process. • Collaborate with Category Team in the development and execution of integrated business plans to achieve growth goals. • Maintains Brand relevant collaborative information portals. • Collaborates with Category Team, agencies, and others in the development of Brand selling decks for use in Customer Meetings, Internal Reviews, Trade Shows, etc. • Lead / assist in the Collaborative Business Planning process. • Working closely with Business Enablement, Analyze, recommend, implement and control a variety of actions to help achieve business plan objectives. • Manages assigned Brand budget(s) of designed brand and present new product development status, go no go at key stage gates of the New Product Development Meeting. |