Assistant Manager, Events & Promotions

Job Title

Assistant Manager, Events & Promotions

Job Category

Marketing

Job Description

What starts with YOU, moves the world!

Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Assistant Manager, Events & Promotions based at our Charlotte, NC location.

What you will do:

• Lead the planning, coordination, and execution of trade shows, customer events, dealer meetings, and promotional programs that enhance brand awareness, customer engagement, and business growth.

• Manage all event logistics, including venue selection, registration, travel, accommodations, shipping, catering, audiovisual support, exhibit management, and on-site execution.

• Oversee event budgets, expense tracking, invoicing, and reporting to ensure programs are delivered on time, within budget, and to a high professional standard.

• Collaborate with Sales, Marketing, Product Management, Dealer Development, National Accounts, and Executive Leadership to develop and execute impactful customer and dealer engagement strategies.

• Support and drive event communications and awareness campaigns across company platforms to drive attendance, engagement, and lead generation opportunities.

• Serve as the primary contact for event vendors, hotels, exhibit partners, display providers, and other third-party suppliers to ensure successful event execution.

• Evaluate event performance and return on investment by tracking results, gathering feedback, and recommending improvements to enhance future events and promotional initiatives.

Who you are:

• A highly organized and proactive professional who can successfully manage multiple projects, deadlines, and priorities in a fast-paced environment.

• A strong communicator who builds positive relationships with customers, vendors, colleagues, and leadership teams.

• A creative problem-solver who remains adaptable and resourceful when addressing event-related challenges and changing priorities.

• A customer-focused team player who is passionate about delivering exceptional event experiences and representing the brand with professionalism.

• A detail-oriented self-starter who takes ownership of projects and consistently follows through on commitments.

What you will need:

• Bachelor's degree in Marketing, Communications, Event Management, Business Administration, or a related field required

• 3+ years of experience in event marketing, event management, promotions, trade show coordination, or a related area

Skills, Experience, & Abilities:

• Demonstrated experience planning and executing successful trade shows, customer events, corporate meetings, and promotional programs.

• Strong project management skills with the ability to manage multiple events, timelines, budgets, and priorities simultaneously.

• Experience coordinating vendors, negotiating services, and overseeing event logistics from planning through execution.

• Ability to analyze event performance and use data and feedback to improve future programs and maximize return on investment.

• Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences and build strong professional relationships.

• Proven ability to collaborate across departments and influence stakeholders to deliver exceptional event experiences.

• Proficiency with Microsoft Office Suite and event management, registration, or marketing platforms.

Who we are:

Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions that are transforming the way the world moves materials from Port to Home. As a global leader in the materials handling industry, Hyster-Yale Materials Handling, Inc, has been building relationships with our customers, suppliers, dealers and employees for over 100 years. For more information about a career with Hyster-Yale, please visit hyster-yalecareers.com.

What we offer:

Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).

#LI-ARD

#LI-ONSITE

Job Type

Permanent

Time Type

Full time

Work Hours

40

Travel Required

40-60%

Primary Location

HY US Charlotte, NC

Address

440 East Westinghouse Boulevard

Zip Code

28273

Field-Based

No

Relocation Assistance Available

No

We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

EOE/Minorities/Females/Veterans/Disabled