Assistant Director of Strategic Communications

    Highlights

    Perform a range of public communications related work to enhance athletics and student-athletes' visibility and storytelling that involves both internal and external communication efforts including market and project research; strategic messaging and statistical information; digital and written content; and planning, designing and managing programs and projects. Position Number 001261 Vacancy Open to All Candidates Working Title Assistant Director of Strategic Communications Position Designation EHRA Non-Faculty Employment Type Permanent - Full-time Months per Year 12 Work Schedule.

    Numbers & Facts

    LocationCharlotte, NC

    Description

    Position Information

    General Information

    Position Number 001261 Vacancy Open to All Candidates Working Title Assistant Director of Strategic Communications Position Designation EHRA Non-Faculty Employment Type Permanent - Full-time Months per Year 12 Work Schedule

    Monday-Friday, nights and weekends to support athletic events

    Hours per week 40 FLSA Status Exempt Division Athletics Department Athletics (Adm) Work Location Barnhardt Student Activity Center Salary Range Primary Purpose of Department

    Perform a range of public communications related work to enhance athletics and student-athletes' visibility and storytelling that involves both internal and external communication efforts including market and project research; strategic messaging and statistical information; digital and written content; and planning, designing and managing programs and projects. Work includes developing and delivering promotional and informational materials through a variety of communication media. The department works collaboratively with teams across Athletics and the University to deliver timely, accurate, and engaging communications.

    Primary Purpose of Position

    Leading communications, PR and media relations strategy and execution for assigned athletics teams. This will include creating communications processes, ability to cultivate and strengthen media relationships, and an ability to draft messaging, stories, previews, and graphics.

    Summary of Position Responsibilities

    • Serve as the daily integrator with multiple athletic programs as determined by the unit leader, while assisting the Strategic Communications team with other programs as needed
    • Develop strong relationships with student-athletes, coaches, and administrators to successfully work collaboratively across teams in support of the unit's vision to enhance Charlotte Athletics
    • Regularly update and manage team-specific pages on Charlotte49ers.com
    • Coordinate interview requests, as needed and appropriate, for student-athletes and coaches
    • Develop a content plan for assigned team social media accounts, in collaboration with the overall Content Team, to effectively elevate the brand of the assigned programs and integrate with revenue-generating partners, where appropriate
    • Coordinate with Content Team creators to capture content for use across Charlotte Athletics' digital platforms including website, social media, podcasts, etc.
    • Develop and write, where appropriate, feature stories to enhance fan appreciation and knowledge of Charlotte student-athletes, coaches, and staff
    • Serve as the contact for the Strategic Communications team at home events of assigned sports programs
    • Travel with teams, when necessary, for brand enhancement and event coverage for away events

    Minimum Education/Experience

    • Bachelor's degree in Communications, Journalism, Sport Management or related field

    Preferred Education, Knowledge, Skills and Experience

    • Masters degree in a related field.
    • A proven track record of managing multiple programs and execution from concept through implementation and measurement.
    • Self-motivated and able to multitask/manage multiple priorities.
    • Broad knowledge of current events, industry, and business news.
    • Ability to work independently.
    • Ability to work non-traditional hours, including game nights, evenings, weekends, and holidays.

    Necessary Certifications/Licenses Preferred Certifications/Licenses Special Notes to Applicants

    • The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
    • The Search Committee will not contact references without first verifying permission with the finalist.
    • Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
    • UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/

    Posting Open Date 10/14/2026 Posting Close Date Open Until Filled Yes Proposed Hire Date If time-limited please indicate appointment end date Contact Information

    Posting Specific Questions

    Required fields are indicated with an asterisk (*).

      • How did you hear about this employment opportunity?
    • UNC Charlotte Website

    • HERC Job Board

    • Inside Higher Education

    • Mitratech Circa (formerly known as Local JobNetwork)

    • Another Website

    • Agency Referral

    • Advertisement/Publication

    • Personal Referral

    • Other

    • Where did you learn about this posting?

    (Open Ended Question)

      • Do you have at least a Bachelor's degree in Communications, Journalism, Sport Management or a related field?
    • Yes
    • No

    Applicant Documents

    Required Documents

    • Resume / Curriculum Vitae
    • Cover Letter / Letter of Interest
    • Contact Information for References
    • Writing Sample

    Optional Documents

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