Assistant Director of Marketing

Position Summary:

The Assistant Director of Marketing leads the School's integrated marketing initiatives designed to strengthen brand awareness, support enrollment, and promote academic programs, events, and strategic initiatives. This position oversees marketing planning, website strategy, recruitment marketing, advertising, and campaign execution.

About the Work Unit:

Vanderbilt University School of Engineering (VUSE), located in Nashville, Tennessee, is dedicated to advancing innovation, research, and education at the graduate and professional levels. The School of Engineering fosters an environment where students, faculty, and staff engage in discovery, collaboration, and real-world problem solving to address complex global challenges. Through a commitment to academic excellence and interdisciplinary learning, the School prepares students to become leaders in engineering and related fields.

Key Functions and Expected Performance:

Marketing Strategy

Develop integrated marketing campaigns supporting School priorities.

Execute annual marketing plans.

Collaborate with Enrollment Management on graduate recruitment marketing.

Coordinate marketing across multiple campuses and program locations.

Develop and maintain a content calendar for digital and social channels in support of School marketing priorities.

Partner with academic departments and program directors to gather content and ensure marketing materials accurately reflect current program offerings.

Website Strategy

Lead strategy and governance for the School website.

Improve user experience and conversion.

Oversee content architecture.

Coordinate major website redesigns.

Monitor analytics and recommend improvements.

Ensure website and digital marketing materials comply with university accessibility standards

Recruitment Marketing

Develop recruitment collateral.

Support graduate program launches.

Coordinate advertising campaigns.

Produce print and digital marketing materials.

Support email marketing and CRM campaigns (e.g., SLATE) for prospective student communications.

Support domestic and international recruitment initiatives.

Event Marketing

Develop marketing plans for conferences, symposiums, lectures, admissions events, and major announcements.

Coordinate promotional campaigns.

Produce event collateral.

Analytics

Manages analytics and reporting (including GA4) across social and digital channels, surfacing insights and recommendations for the Director

Research peer institution marketing practices and emerging digital trends to inform campaign recommendations.

Brand Management

Ensure consistent visual identity.

Develop marketing toolkits.

Maintain brand standards across departments.

Supervisory Relationships:

This role does not entail direct supervisory responsibilities for full-time or part-time staff members. This position reports directly to the Director of Marketing and Communications.

Education and Certifications

Education: Bachelor's degree in marketing, communications, business, or related field required

Experience and Skills:

Minimum of 5 years of experience in digital marketing, social medial, or a related ffield

Strong understanding of social media platforms, content strategy, and digital marketing best practices.

Experience with SLATE is preferred

Working knowledge of analytics tools, including GA4

Experience with paid social advertising and campaign optimization

Excellent written and verbal communication skills

Strong project management skills

At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville, Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of "America's Best Large Employers" as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice.

We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.

Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.