Assistant Director of Marketing

Position Summary

The Assistant Director of Marketing is responsible for serving as the day-to-day operating and execution leader for Medivant Health's marketing team. This role works closely with the Marketing Director and provides leadership and coordination across four key marketing functions: Events; Social Media, Influencer & Creatives; Paid Media; and Market Admin.

The Assistant Director translates strategic marketing priorities into clear workflows, campaign plans, timelines, and team priorities while ensuring effective execution across multiple campaigns and workstreams. This is a hands-on people-management role responsible for leading, mentoring, coordinating, and holding team members accountable for delivering high-quality work on schedule.

The ideal candidate is an experienced marketing leader with strong organizational, project management, people-management, and cross-functional coordination skills. The role serves as the primary point of coordination and escalation between the Marketing Director and the junior marketing team and plays a critical role in scaling Medivant Health's marketing function.

Key Responsibilities

Execution Leadership

• Serve as the day-to-day execution lead across the four marketing functions, ensuring work remains aligned, prioritized, and on schedule.
• Translate the Marketing Director's strategic priorities into clear team workflows, campaign plans, and weekly/monthly priorities.
• Own the marketing calendar and campaign timelines, coordinating dependencies across teams and ensuring deliverables remain on track.
• Monitor multiple campaigns and workstreams simultaneously and ensure timely execution.

Team Management & Coordination

• Directly manage and mentor the Events, Social Media/Influencer/Creatives, Paid Media, and Market Admin leads.
• Set priorities, review work, and hold team members accountable for deadlines and quality standards.
• Serve as the primary escalation point between the Marketing Director and the junior marketing team.
• Resolve day-to-day blockers and operational issues before they require Director-level involvement.
• Foster collaboration across the four marketing functions to ensure campaigns are executed as one integrated effort.

Campaign Oversight

• Oversee integrated marketing campaigns spanning events, social media/influencer activities, paid media, and creative initiatives.
• Ensure consistent messaging, brand execution, and coordination across marketing channels.
• Partner with the Events lead on trade shows, conferences, HCP events, and on-ground marketing activations.
• Partner with the Social Media, Influencer & Creatives lead on channel strategy, content calendars, and KOL/influencer partnerships.
• Partner with the Paid Media lead on paid social and search execution, budget pacing, and performance optimization.
• Partner with Market Admin on budget tracking, vendor coordination, and reporting accuracy.

Performance & Reporting

• Establish and monitor KPIs across all four marketing functions.
• Consolidate performance data into clear and regular reporting for the Marketing Director.
• Monitor campaign and team performance to identify execution risks, resource gaps, and opportunities for improvement.
• Recommend solutions to address execution risks and resourcing challenges.

Stakeholder Communication

• Communicate marketing priorities, timelines, deliverables, and results clearly across the marketing team.
• Provide regular execution updates and performance information to the Marketing Director.
• Represent the marketing team's execution status in cross-functional discussions with Sales and other departments.
• Maintain strong coordination between Marketing, Sales, and company leadership.

Qualifications

Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6-9+ years of marketing experience, including experience managing or mentoring teams across multiple marketing functions.
• Experience coordinating cross-functional marketing execution across areas such as events, social media/influencer marketing, paid media, or marketing operations.
• Strong organizational and project management skills with the ability to manage multiple workstreams and campaigns simultaneously.
• Experience with budget tracking, vendor management, and performance reporting.
• Demonstrated ability to take ownership of marketing campaigns from strategy through execution and measurement.
• Strong communication and stakeholder-management skills.

Preferred:

• Advanced degree in Marketing, Business, Communications, or a related field.
• Previous experience in a Marketing Manager, Senior Marketing Manager, Assistant Director, or comparable marketing leadership role.
• Experience leading integrated marketing teams or multiple marketing functions.
• Experience managing campaign execution across events, social/influencer, paid media, and marketing operations.

Key Competencies

• Operational Leadership
• People Management & Team Development
• Cross-Functional Coordination
• Campaign & Project Management
• Marketing Execution
• Problem-Solving & Escalation Management
• Performance Management & KPI Tracking
• Data-Driven Decision Making
• Budget & Vendor Management
• Stakeholder Communication
• Strategic Execution
• Marketing Operations
• Accountability & Ownership
• Time Management & Multitasking
• Collaboration & Team Leadership

What Success Looks Like

• Develop and execute a clear and scalable marketing strategy aligned with business objectives.
• Increase brand awareness and engagement across priority marketing channels.
• Deliver high-quality integrated marketing campaigns on schedule and within budget.
• Improve marketing performance through data-driven optimization.
• Strengthen alignment between Marketing, Sales, and company leadership.
• Establish measurable KPIs and demonstrate the business impact of marketing initiatives.
• Build an effective, accountable, and results-oriented marketing function.