Assistant Director of First-Year Outreach - Office of Strategic Recruitment and Outreach

Position Summary

The Assistant Director of First-Year Outreach provides leadership and oversight for first-year recruitment strategy, territory management, and daily outreach operations. This role supervises recruitment staff, ensures effective execution of outreach activities, and drives data-informed decision-making to meet enrollment goals.

The position plays a critical role in translating institutional enrollment priorities into actionable recruitment strategies, optimizing territory performance, and ensuring a high-quality, consistent experience for prospective students and families.

Duties & Responsibilities

Recruitment Strategy & Territory Managementx000d Implement first-year recruitment strategies aligned with institutional enrollment goals.x000d Partner with colleges and internal stakeholders to align outreach efforts and messaging.x000d Analyze enrollment and funnel data (prospect applicant admit enroll) to identify opportunities and adjust strategies.x000d Evaluate and refine territory assignments, travel plans, and school engagement strategies.x000d Establish clear performance expectations and goals for assigned territories and staff.x000d Outreach Operations & Execution Oversee day-to-day outreach operations, including recruitment calendar planning and execution. Ensure effective coverage and coordination of recruitment activities (high school visits, fairs, events, virtual engagement). Monitor operational effectiveness of recruiter performance on front-line engagement channels (appointments, phone, email, events). Ensure consistent use of CRM systems (e.g., Slate) for activity tracking, communication, and reporting. Maintain data integrity and ensure accurate coding of recruitment activities. Data, Reporting & Performance Management Develop and monitor reports to assess outreach effectiveness, staff productivity, and territory performance. Use data to inform decision-making, improve efficiency, and optimize recruitment outcomes. Identify trends in student engagement and enrollment behavior to guide strategy adjustments. Support development of dashboards and reporting tools in collaboration with Recruitment Operations. Staff Supervision & Development Supervise, coach, and evaluate recruitment staff to ensure strong performance and professional growth. Set clear expectations, monitor outcomes, and provide regular feedback. Support hiring, onboarding, and training of recruitment staff. Foster a collaborative, accountable, and student-centered team culture. Student Engagement & Advising Serve as a resource for prospective students and families through presentations, events, and individual outreach. Conduct pre-admission advising and support students through the application process. Resolve complex student issues related to recruitment, application status, or admissions processes. Represent the institution at on- and off-campus events. Cross-Functional Collaboration Partner with internal units, Enrollment Management and campus partners to align outreach efforts. Participate in planning and execution of major recruitment events and initiatives. Additional Responsibilities Participate in special projects and initiatives that support enrollment goals. Perform other duties as assigned.Perform other related duties and participate in special projects as assigned.