Assistant Director of Admissions/Slate Communications

Position Details

Posting Summary

Position Title Assistant Director of Admissions/Slate Communications Overview

St. John Fisher University is an independent, liberal arts institution that provides a transformative education to approximately 3,800 undergraduate, master's, and doctoral students each year. Across its five Schools, Fisher offers nearly 40 majors in the humanities, social sciences, natural sciences, business, education, and nursing; 11 pre-professional programs; and master's and doctoral programs in business, nursing, education, pharmacy, and public health. The University's residential campus boasts a robust living and learning community and a successful intercollegiate athletics program. Fisher is a community where all are welcome, regardless of religious or cultural background.

The University continues to honor its founders, the Congregation of St. Basil, by embracing their motto, "Teach Me Goodness, Discipline, and Knowledge." We are located in Pittsford, N.Y., seven miles outside of the city of Rochester. The campus is situated on 164 park-like acres-a beautiful setting for a warm, friendly campus community.

Job Responsibilities

The Assistant Director of Admissions/Slate Communications oversees strategic communications that strengthen engagement, support recruitment goals, and enhance the prospective student experience across all stages of the enrollment funnel. This position manages all Slate (CRM) based communications-including email, print, and SMS-targeting prospective, admitted, and deposited students, families, counselors, and community partners.

The Assistant Director of Admissions/Slate Communications organizes and maintains a comprehensive communication calendar designed to increase event attendance, encourage application submission and completion, and support yield and deposit conversion through timely, relevant, and audience‑specific messaging.

This role supports First‑Year, Transfer, and Graduate Admissions and is a critical contributor to the University's recruitment and enrollment strategy.

50% Strategic Enrollment Communications & Slate (CRM) Execution

Responsible for planning, developing, and executing strategic communication and recruitment outreach, in collaboration with Admissions Leadership and the Marketing and Communications Leadership, across electronic and print channels. Communications are expected to cultivate interest, support application completion, and strengthen enrollment yield (prospect‑to‑applicant and accepted‑to‑matriculated conversion).

Demonstrate expertise with Slate (CRM) to:

• Manage communication campaigns for multiple audiences including students, families, counselors, and community partners.
• Execute day‑to‑day direct marketing activities aligned with recruitment strategy.
• Build and maintain HTML templates, snippets, and dynamic content using conditional logic and data fields.
• Analyze communication performance and event engagement using Slate reporting tools; produce summary reports and recommendations.
• Conduct an annual audit of Slate Deliver campaigns, workflows, and ongoing mailings to ensure accuracy, relevance, and brand alignment.

Print Mailings & Inventory Management

• Execute both in‑house and outsourced print mailing projects.
• Maintain inventory of print collateral and coordinate replenishment as needed.

Admissions Email Inbox Management

• Manage the admissions email inbox and ensure timely, accurate, and customer‑focused responses to prospective students and families. This will require the role of monitoring the mailbox and responding in the evenings and on weekends.

20% Website & Digital Content Accuracy

• Audit admissions webpages on sjf.edu as well as public-facing partner sites to ensure all content is accurate, current, and aligned with recruitment strategy, key deadlines, and audience needs.
• Participate in Admissions web meetings, student search partner meetings, and collaborative planning sessions with Admissions and Marketing leadership to ensure digital content supports communication priorities and campaign timelines.
• Work closely with Admissions Leadership and Marketing and Communications Leadership to develop, refine, and execute communication plans for first‑year, transfer, and graduate audiences, ensuring consistency across web, email, print, and search channels.

10% Application Review & Scholarship Decisions

• Review, evaluate, and process admissions and scholarship decisions for first-year candidates.
• Make judgment with regard to admissibility of candidates and determine eligibility for merit-based scholarships offered by the University.
• Must be prepared to advocate for students and defend decisions upon final committee/director review.

10% Recruitment Events & Presentations

• Assist with recruitment events, including, but not limited to campus visits, off-campus visits, open houses, Great Beginnings, and group visits.
• Cross-trained to conduct individual interviews and group information sessions with prospective students and their families. Must modify presentations for specific audiences.
• Must provide candidates with accurate information regarding enrollment, scholarship opportunities, academic program information, and general University information; as well as assess candidate.

10% Other Duties

• Perform additional responsibilities as assigned to support the work of the Admissions Office.

Education / Experience

Required:

• A bachelor's degree

Preferred:

• Previous Slate (CRM) and/or related experience are preferred.

Competencies / Skills

The Assistant Director of Admissions/Slate Communications must demonstrate strong written communication and verbal communication skills, effective teamwork, and initiative in supporting recruitment goals. The role requires strategic use of the Slate (CRM) to engage prospective students and move them through the enrollment funnel.

• Customer service and rapport‑building through clear, audience‑focused messaging
• Strong writing abilities for email and digital communications
• Proven self-starter
• Technical proficiency with Microsoft Office; familiarity with Slate (CRM), mail merges, Google Workspace, and basic HTML preferred
• Organizational skills with the ability to manage multiple priorities accurately
• Flexibility and capacity to handle increased workloads during peak recruitment periods
• Detail‑oriented
• Ability to balance strategic communication planning with high‑volume operational execution

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• This position requires flexibility and the ability to handle several projects concurrently.
• Ability to lift 10 - 20 lbs
• Requires periods of extended computer usage with normal sitting, standing, and walking throughout the course of the day.

Supervision of Employees

This position will oversee student workers within the Office of Admissions on various projects.

The Assistant Director of Admissions/Slate Communications will work closely with all members of the admissions team. The role will collaborate with Admissions Leadership, as well as the Chief Marketing and Communications Officer, to ensure coordination of our outreach to students for both First-Year Admissions and Transfer and Graduate Admissions.

Work Environment

Team environment in a pleasant office setting.

Equipment to be Used

Standard office equipment and related software.

Job Type Full-time Work Hours

This is an exempt, 35-hour per week, 12-month position. Monday-Friday, 8:30 a.m. - 4:30 p.m. are the core hours for this position.

Weekend and evening work may be occasionally required.

Special Conditions for Eligibility Minimum Number of References Requested 0 EEO Statement

It is the policy of St. John Fisher University to provide Equal Employment Opportunity to all employees and applicants for employment in accordance with the applicable federal, state, and local laws governing non-discrimination in employment in each locality in which the University has employees.

The University does not discriminate against applicants or employees in hiring, promotion, termination or the terms and conditions of employment on the basis of race, color, religion, gender, sex, perceived sex, gender identity, gender expression, the status of being transgender, sexual orientation, national origin, citizenship, age, disability, marital status, military status, veteran status, predisposing genetic, characteristics or genetic information, arrest or conviction record, status as a victim of domestic violence, or any other characteristic protected by law.

The Title IX Coordinator is the designated University official with primary responsibility for coordinating compliance with Title IX and related federal and state laws. The Title IX Coordinator, Meg Flaherty, Ph.D., can be reached by phone (585-385-8232), email (titleix@sjfc.edutitleix@sjfc.edu>), in-person in Campus Center 209, or outside of business hours by contacting the Office of Safety and Security (585-385-8111).

Work Location 3690 East Ave., Rochester, NY 14618 FLSA Exempt Salary / Hourly Range $62,500.00 - $63,500.00 per year Notes

The salary range for this role is set based on a variety of factors, including but not limited to internal equity, qualifications, experience, and education. The above hiring range is one component of the University's competitive Total Rewards package which can be viewed here

Posting Detail Information

Posting Number S00826P Desired Start Date Open Date Open Until Filled Yes Special Instructions to Applicant

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter

Optional Documents