Posting Details
Position Information
Position Number 005213 Position Title Assistant Director, Marketing & Communications - Enrollment Services - 005213 Division Marketing and Communications Department 100200 - Marketing and Communications Minimum Qualifications
Bachelor's degree in journalism, communications, marketing or related field from an accredited institution as approved and accepted by the University of South Alabama and five years of experience in marketing, journalism, communications or public relations. An equivalent combination of education and experience may be considered.
Exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms including, print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff and the community. Ability to maintain effective working relationships with target audience and general public.
Preferred Qualifications
Job Description Summary
The University of South Alabama's department of Marketing and Communications is seeking to hire an Assistant Director, Marketing and Communications - Enrollment Services. Interested candidates should apply to be considered.
Essential Functions
These are the job duties required of the position.
Essential Functions
- Develops and executes strategies and tactics that enhance communications, creates engagement among target audiences and builds overall awareness to enhance new student recruitment.
- Reports to the Vice President of Marketing and Communications and works in collaboration with the Associate Vice President of Enrollment Services to build and maintain close relationships for the purpose of planning, implementing and measuring the impact of compelling marketing strategies and tactics that promote the mission, strategic goals, opportunities, programs, people and events of the colleges audiences that include prospective and current students, alumni, the larger community and others.
- Works independently to produce, edit, and distribute print and electronic recruiting marketing materials and social media content, in alignment with larger marketing strategies and objectives.
- Acts as primary liaison between Enrollment Services and USA's Office of Marketing and Communications to ensure that the marketing and communication needs of the unit are met within the context of the overall University brand and marketing standards and plans effective use of central marketing resources in support of these efforts.
- Partners with the Associate Vice President and other staff in Enrollment Services to plan marketing strategies and campaigns for undergraduate and graduate recruitment that feature academic programs and highlights career opportunities and alumni outcomes to prospective students in local, state and regional markets and works closely with the Marketing and Communications staff embedded in administrative and academic units to review ongoing needs, project scope and cost estimates/projections.
- Enhances the visibility of the University in the community through effective marketing and promotion of public and special events such as USA Day and other enrollment-related activities, in conjunction with other members of the Marketing and Communications team.
- Manages the design, content creation and publication of enrollment materials. including coordination of photography.
- Plans, writes, edits, produces and disseminates a variety of marketing and communications materials, including copy for websites, copy for PowerPoint presentations and copy for brochures and other enrollment-related marketing materials.
- Designs and coordinates printing and distribution of prospective student recruitment invitations and related communications.
- Enhances the Enrollment Services website in accordance with best practices and in alignment with USA's strategic marketing goats and ensures websites are current, accurate and relevant to target audiences.
- In conjunction with department leadership, enhances the social media presence to focus on student recruitment. including monitoring posts and responses.
- Manages a limited number of the student workers/graduate assistants that focus on communications and marketing in Enrollment Services and/or on the marketing team.
- Assists with Enrollment Services events planning, coordinates event marketing and ensures event documentation for use in their publications.
- Regular and prompt attendance.
- Ability to work schedule as defined and additional hours as required
- Related duties as required.
Posting Information
Number of Vacancies 1 Position End Date (if temporary) Job Open Date 08/13/2026 Job Close Date Open Until Filled Yes Special Instructions to Applicants Working Days Monday - Friday Working Hours 8:00 a.m. - 5:00 p.m. Job Location Main Campus Full-time or Part-Time Full Time Regular or Temporary Regular
Supplemental Questions
Required fields are indicated with an asterisk (*).
- Are you at least 18 years of age?
Yes
No
- Do you have a legal right to work in the United States?
Yes
No
- The University of South Alabama typically does not sponsor individuals for staff positions. Will you now or in the future require sponsorship for employment visa status?
Yes
No
- What is the highest level of education you have completed?
Less than High School
High School Diploma or equivalent
Associates Degree
Bachelors Degree (or will obtain within 6 months)
Masters Degree (or will obtain within 6 months)
Terminal Degree (or will obtain within 6 months)
- How many years of related experience do you have?
Less than 1 year
Between 1 - 3 years
Between 3 - 5 years
Between 5 - 7 years
More than 7 years
- How did you hear about this position?
USA website
LinkedIn
Zip Recruiter
Indeed
HigherEd Jobs
Alabama Career Center / Alabama Works
Facebook
Word of mouth
Other
Applicant Documents
Required Documents
Optional Documents