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Assistant Director Admissions Marketing and Operations Graduate Programs Office

Boston University

  • Boston, MA
  • 5 days ago

    Highlights

    Assistant Director, Admissions Operations and Marketing As a central member of the College of Engineering''s Graduate Programs Office (GPO), the Assistant Director reports to the Director of Master''s Admissions and leads the implementation, operational strategy, and marketing for the new online Master of Science in Software Engineering for Artificial Intelligence program (OMSE). The Assistant Director collects and analyzes enrollment and recruitment data to inform decision-making for the online master''s and other degree programs, builds sustainable and flexible models for marketing communications and application processing, and contributes to broader admissions initiatives within graduate engineering and special projects in the GPO.

    Numbers & Facts

    LocationBoston, MA
    IndustryEducation
    Company Size1 to 9 employees
    Websitehttp://www.bu.edu/

    Description

    Assistant Director, Admissions Marketing and Operations, Graduate Programs Office

    Category

    Charles River Campus --> Professional

    Job Location

    Boston, MA, United States

    Tracking Code

    26500996050820

    Posted Date

    8/25/2026

    Salary Grade

    Grade 47

    Expected Hiring Range Minimum

    $62,600.00

    Expected Hiring Range Maximum

    $72,000.00

    The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring range represents the University''s good faith and reasonable estimate of the range of possible compensation at the time of posting.

    Position Type

    Full-Time/Regular

    Assistant Director, Admissions Operations and Marketing As a central member of the College of Engineering''s Graduate Programs Office (GPO), the Assistant Director reports to the Director of Master''s Admissions and leads the implementation, operational strategy, and marketing for the new online Master of Science in Software Engineering for Artificial Intelligence program (OMSE). This role is responsible for directing all activities related to recruitment, selection, and yield for the OMSE program, with a particular emphasis on admissions operations, data analysis, recruitment planning, and relationship building. The position plays a critical role in ensuring the successful launch, growth, and long-term sustainability of the program. The Assistant Director delivers a customer service-driven admissions model and ensures a seamless, supportive experience for prospective and admitted students.

    Responsibilities include:

    • Identifying and cultivating prime prospective candidates.
    • Evaluating applications for admission and maintaining consistent communication with admitted students to support deposit conversion and onboarding.
    • The role oversees and serves as the primary liaison between GPO and Education Dynamics (EDDY), including developing standard operational procedures, ongoing oversight of communications and management of program-specific and admissions questions from EDDY.
    • The Assistant Director serves as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY, which includes email campaigns, landing page content, and enrollment coach scripts with extensive coordination and revision cycles to ensure accuracy and alignment with ENG academic policies and messaging.
    • The Assistant Director collects and analyzes enrollment and recruitment data to inform decision-making for the online master''s and other degree programs, builds sustainable and flexible models for marketing communications and application processing, and contributes to broader admissions initiatives within graduate engineering and special projects in the GPO.

    Required Skills

    • B.S./B.A. required.
    • Ability to develop and manage client relationships with a superior customer satisfaction focus.
    • Demonstrated ability to set and meet targets.
    • Strong analytical and computer skills, including MS Office, CRM management, report building, communication campaigns, planning and executing virtual recruiting and yield events.
    • Candidate must be excellent at both written and oral communication including creating and presenting webinars and information sessions.
    • Ability to handle the demands of a fast-paced, multi-faceted, changing environment.
    • At critical times during the recruitment process, night and weekend work is required.
    • Please submit resume and cover letter.

    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

    About Company

    Boston University is one of the leading private research and teaching institutions in the world today, with two primary campuses in the heart of Boston and programs around the world. As a Boston University employee you will be part of a dynamic community where every individual is valued. You'll reap the rewards of being on a college campus, such as direct access to the heart of the education and research community and a myriad of opportunities to help create a positive impact on our students' educational experiences. Education thrives in Boston, and working here – at one of the largest employers in the city – will give you the opportunity to contribute to our mission and work with some of the most experienced educators and staff in the nation.

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