Assistant Brand Manager Digital Shelf Strategy and Execution
Bimbo Bakeries USA, Inc
- Irving, Texas
- 4 days ago
Highlights
As part of the Omnichannel team, this role will partner closely with brand, creative, agency, vendor, analytics, and commercial stakeholders to build stronger digital shelf experiences at scale. More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal.
Numbers & Facts
| Location | Irving, Texas |
| Industry | Other/Not Classified |
| Company Size | 5,000 to 9,999 employees |
| Year Founded | 1993 |
| Website | www.bimbobakeriesusa.com |
Description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
#LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $66,600 - $86,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The ABM, Digital Shelf Strategy & Execution drives how the company's brands show up, engage shoppers, and convert across retailers' digital shelves. This role owns the strategy, creative direction, testing roadmap, and performance optimization of digital shelf content across the portfolio. The Assistant Manager will identify opportunities to improve product content, develop scalable content standards, lead test-and-learn initiatives, and turn performance insights into clear recommendations that improve engagement, conversion, and ROI.
As part of the Omnichannel team, this role will partner closely with brand, creative, agency, vendor, analytics, and commercial stakeholders to build stronger digital shelf experiences at scale. The Assistant Manager will translate brand priorities, shopper behavior, retailer capabilities, and content performance data into actionable strategies that strengthen product storytelling and improve measurable business outcomes across priority retailers
Key Responsibilities:
- Own and continuously evolve digital shelf content strategy across key brands within the portfolio, building on the existing content foundation and optimizing for stronger engagement and conversion
About Company
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.
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