The Role

We’re looking for an Art Director to own the visual voice of böhme across every place a customer meets the brand — photography, video, web, email, social, paid media, packaging, and in-store. You’ll set the creative bar, lead a team of designers, photographers, and stylists, and translate seasonal collections into campaigns that feel current, feminine, and unmistakably böhme. This is a hands-on leadership role: you’ll be in the room directing shoots, in the file giving feedback on layouts, and at the table helping shape brand strategy.

What You’ll Do

•     Define and evolve böhme’s visual identity — art direction, photography style, typography, color, and tone — across all channels.

•     Lead seasonal campaign concepting from mood board through final delivery, partnering with merchandising and marketing on the story behind each drop.

•     Art direct on-figure, on-model, and lifestyle photo and video shoots, including casting, location scouting, styling direction, and on-set creative calls.

•     Manage and mentor an in-house creative team of designers, photographers, retouchers, and content producers; give clear, constructive feedback that raises the work.

•     Own the creative review process — from briefs to final approvals — ensuring everything that ships meets the brand standard and on-brand expectations.

•     Collaborate with the e-commerce and performance marketing teams to design assets that convert: PDPs, landing pages, email flows, and paid social creative.

•     Partner with the retail team on in-store visuals, signage, window concepts, and new store openings so the physical experience matches the digital one.

•     Stay ahead of trends in fashion, photography, social content, and digital design; bring fresh references and points of view into the work.

•     Manage external partners — photographers, agencies, freelancers, print vendors — including sourcing, contracts, budgets, and timelines.

•     Help define and steward brand guidelines, ensuring consistency as the team and channel mix grow.

What You Bring

•     7+ years of design and art direction experience, with at least 2–3 years leading a creative team — ideally for a fashion, lifestyle, or DTC brand.

•     A portfolio that shows strong fashion sensibility: editorial photo direction, considered typography, refined layouts, and campaigns that feel cohesive across channels.

•     Deep experience art directing photo and video shoots from pre-pro through final delivery.

•     Expert command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma; comfortable in Premiere or After Effects, or working closely with motion designers.

•     A working understanding of e-commerce and performance creative — you know what makes a hero image stop a scroll and what makes a PDP convert.

•     Strong project management instincts: you can run multiple campaigns, channels, and deadlines without dropping the creative bar.

•     Excellent communication and feedback skills; you can articulate why something is working (or isn’t) and bring people along with the vision.

•     Genuine interest in women’s fashion, retail, and the böhme customer.

Nice to Have

•     Experience launching or refreshing a brand identity system.

•     Background in retail or in-store visual merchandising.

•     Familiarity with Shopify and email platforms like Klaviyo.

•     Styling experience or a strong network of stylists, photographers, and models.

Why böhme

•     Direct partnership with our founders and senior leaders — your work is seen, discussed, and shipped.

•     A growing, founder-led brand with real momentum across digital and retail.

•     A team-first culture that has been voted a Top Workplace year after year.

•     Competitive salary, generous employee discount, health benefits, paid time off, and 401(k) with an employer match.