Art Director, Content

About Us

At Blank Street, were on a mission to become the defining food and beverage brand of our generation. From the very beginning, weve set out to add a spark to ordinary experiences through elevated products, attention-to-detail, and a commitment to making every moment memorable. Were motivated by the millions of customers we serve across cities, and know that our potential is unlimited. It all starts with our people and their commitment to make magic happen each and every day.

Add a Spark to the Ordinary

As Blank Street scales (new markets, more product launches, higher expectations), we need someone who can help us see our content ambitions to fruition. As Senior Art Director, Content, you will own the art direction of Blank Streets social and content channels. That means defining how the brand looks and feels day to day, in motion, across platforms. This is not a role for someone who just reacts to trends or executes briefs. Youre here to set the bar, build a point of view, and make sure everything we publish actually feels like Blank Street. If done well, this role quietly but meaningfully changes how the brand is perceived.

What Youll Own

• Pushing the work forward creatively while protecting the integrity of the brand.
• The art direction and visual standards of Blank Streets social and content channels.
• The creative direction, feedback, and development of the content team.
• The evolution of our social look and feel into a coherent, scalable system.
• Insights, reporting, and creative reviews that inform what we make next.
• Creative partnership with producers, creators, and marketers to deliver work that feels intentional and elevated.

Who Were Looking For

• Strong taste and a clear, defensible creative POV.
• Proven experience leading and developing creative teams.
• Deep understanding of social as a creative medium, not just a marketing channel.
• Comfortable owning insights and performance reporting and translating them into creative direction.
• High standards for craft, clarity, and how work lands in the world.

Requirements

• 710+ years of experience in art direction, content, or brand creative roles, with clear ownership of social or digital content.
• Demonstrated experience leading and developing creative teams, not just managing projects.
• Strong portfolio showing a consistent visual POV, high craft, and social-first thinking.

Benefits & Perks

• $120,000 - $140,000 annual base salary

• Blank Street, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Our salaries are rooted in the desire to pay competitively relative to our organization size and industry, reflecting just one part of the total compensation package. Additional components include equity offering, healthcare benefits, paid time off and various work perks (commuter benefits, free coffee). Details will be discussed during the interview process. Blank Street may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future.

• Equity package

• 15 days of paid annual leave (on top of company-observed holidays and sick time)

• Three health plan options, with full coverage available for two employee-only tiers.

• Commuter benefits

• Parental leave

• Bereavement leave

• Exclusive access to our coveted Regulars program yes, that means free coffee, matcha and more! ??

• Regular social outings with the team

• Free Blank Street swag