Area Sales Manager - Senior Living

Area Sales Manager

Reports to: Portfolio Operations Leader 

Functional mentor: Senior Director of Sales & Marketing (sales methodology, tools, and development) 

Portfolio: 7 senior living communities located in VA, TX, IN, TN, NE and MN 

Location/Travel: Field based role with approximately 40 to 50% travel across the seven communities

About Aviva Senior Living

Aviva Senior Living operates communities across the country spanning independent living, assisted living, memory care, and senior apartments, backed by four decades of experience in senior housing and multifamily real estate. Our proprietary program, Living With Confidence, is built on research from Harvard Health Publishing in partnership with experts in geriatrics and dementia care, and it shapes everything from how we train our teams to how we welcome new residents. The result is communities where residents find real joy, real friendship, and real peace of mind, and where families feel that same confidence. We are growing quickly, and we are looking for leaders who want to grow with us.

About the Role

This is a first of its kind multisite leadership seat, built for a high performing community sales director who is ready to step up. You will own sales performance across seven stabilized communities, working under a defined sales system with direct mentorship from our Senior Director of Sales & Marketing, plus a visible career ladder in a growing company.

We are not looking for someone to reinvent the sales process. We are looking for someone to execute it consistently across seven buildings, protect occupancy and rate, and grow into more.

Core Responsibilities

Sales performance (7 communities)

• Own census, move in, and rate outcomes across the seven community portfolio
• Maintain occupancy at or above target in each community; identify and escalate early warning signs (rising move out notices, slowing tour volume, aging pipeline) before they become census problems
• Coach community sales staff on tour execution, follow up discipline, and closing; ride along and model in person regularly
• Partner with each Executive Director on local marketing, outreach, and referral source relationships

Sales system execution

• Enforce CRM standards set by the Senior Director of Sales: pipeline accuracy, activity logging, and data hygiene at every community
• Deliver the standard weekly and monthly sales reporting package for the portfolio
• Uphold pricing and rate integrity guidelines; flag proposed concessions outside guardrails to Operations Leader and the Senior Director

Development

• Participate in a structured development plan owned jointly by the Operations Leader and the Senior Director of Sales, including regular mentorship sessions on sales strategy, multisite leadership, and marketing analytics
• Assist the Senior Director on portfolio wide initiatives (marketing effectiveness evaluation, CRM improvements) as development assignments

Reporting Structure: How It Works

The Operations Leader will be your direct manager. They will set priorities, conduct your performance reviews, and own day to day direction. The Senior Director of Sales owns the how of selling: methodology, CRM standards, tools, and your professional development in the sales craft. Both relationships are defined in writing so expectations are clear from day one.

Qualifications

• 4+ years of senior living sales experience with a consistent record of meeting or exceeding occupancy and move in goals at the community level
• You bring strong organization and self direction, and you are comfortable influencing teams you do not directly manage, ideal preparation for multisite scope
• Fluency in senior living CRM platforms and disciplined pipeline management
• Coaching orientation, able to raise other sellers' performance, not just your own
• You are open to regional travel across the seven community footprint, roughly 40 to 50 percent of your time in the field

Compensation

Competitive base salary plus performance incentive tied to portfolio occupancy maintenance, move in goals, and rate integrity. Full structure detailed in the companion compensation plan. Benefits include medical, dental, and vision coverage, a 401(k) plan, and paid time off, in line with company policy.

Aviva Senior Living has achieved designation as a Great Place to Work and is an Equal Opportunity Employer and a Drug-Free Workplace.  

The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.

Keywords

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