Evaluates each member of the sales team as they comply with company policies and procedures, maintain the sales office/model home, interact with prospective homebuyers, homeowners and Realtors, describe the unique customer value proposition and identify areas for improvement where coaching is appropriate. In 2007, the Company pioneered the single-family build-to-rent business, eventually leading to the 2012 launch of SimplyHome, which builds, leases, and manages both new and recently constructed single-family homes, townhomes, and multi-family projects.