Area Sales Manager – Hotel Room, Group & Event Sales | Remote
Grow Hotel Business. Build Client Relationships. Drive Results.
Sand Hospitality is seeking an experienced Area Sales Manager to grow hotel room sales, group bookings, meetings, and event business across assigned hotels. This remote position combines hands-on hotel sales with coaching and support for property sales teams, with some travel to hotel sites.
You will connect with corporate travel planners, meeting planners, wedding clients, sports organizations, and other group customers to turn opportunities into booked room nights and successful events. We are looking for a proactive hospitality sales professional who enjoys prospecting, closing business, and helping hotel teams achieve measurable sales results.
Compensation & Benefits
- Base salary: $70,000–$75,000 annually, plus performance-based incentives
- Full-time, exempt position
- Annual performance-based increases
- Medical, dental, and vision insurance
- Company-paid Short- and Long-Term Disability
- Company-paid Basic Life and AD&D insurance
- Voluntary Term Life and AD&D options
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- 401(k) with company match
- Paid Time Off (PTO) and paid holidays
- Employee discounts at Sand Hospitality properties
Key Responsibilities
Hotel Room & Group Sales
- Prospect, qualify, and secure new hotel business, including corporate accounts, negotiated business travel, group room blocks, sports teams, wedding guests, and other group travel.
- Build relationships with corporate travel managers, local businesses, travel planners, community organizations, and repeat hotel customers.
- Conduct sales calls, outside sales visits, client presentations, and hotel site tours to convert leads into confirmed bookings.
- Respond promptly to inquiries and requests for proposals, prepare compelling proposals, and follow through to close business.
- Negotiate guest room rates and group contracts in coordination with hotel leadership and revenue management.
Meeting & Event Sales
- Sell hotel meeting space, conferences, weddings, banquets, social gatherings, and related food and beverage offerings at assigned properties.
- Identify each client’s needs and recommend guest room blocks, event space, catering, and hotel services that support a successful experience.
- Develop relationships with meeting planners, event organizers, wedding planners, and local organizations to generate new and repeat business.
- Coordinate a clear handoff of contracted details to hotel operations, catering, and food and beverage teams so client expectations are understood and supported.
- Follow up after stays and events to strengthen relationships, encourage referrals, and secure future bookings.
Sales Strategy & Revenue Growth
- Achieve established goals for room revenue, group room nights, meeting and event revenue, and new account development.
- Build and maintain an active sales pipeline with consistent prospecting, timely follow-up, and accurate booking forecasts.
- Identify opportunities to fill need dates, increase weekday and weekend business, and generate additional revenue across assigned hotels.
- Analyze local market trends, competitor activity, and customer demand to adjust sales efforts.
- Partner with General Managers and the Director of Sales and Revenue Management on pricing, account strategies, and annual Sales & Marketing Plans.
- Use local business networks, community partnerships, social media, and hotel marketing resources to generate qualified leads.
Reporting & Communication
- Maintain accurate account records, client communications, sales activities, and booking details in applicable CRM and hotel sales systems.
- Prepare sales activity reports, pipeline updates, and revenue forecasts.
- Keep hotel leadership informed of significant opportunities, confirmed bookings, market changes, and potential challenges.
- Follow Sand Hospitality policies and maintain professional standards of client service, safety, and confidentiality.
Qualifications
- Hotel or Hospitality sales experience, including guest room sales, group sales, meeting and event sales, or a combination of these areas.
- Demonstrated success generating new business, negotiating contracts, closing sales, and achieving revenue goals.
- Strong understanding of hotel room blocks, corporate accounts, meeting space, and the coordination required to deliver successful hotel events.
- Multi-property hotel sales experience preferred.
- Previous experience coaching, training, or supporting sales teams preferred.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to manage multiple hotel priorities, maintain an organized sales pipeline, and work independently in a remote setting.
- Proficiency with CRM systems, Microsoft Office, and hotel sales tools.
- Bachelor’s degree in Hospitality, Business Administration, Marketing, or a related field preferred; equivalent relevant experience will be considered.
- Valid driver’s license and reliable transportation.
- Ability to make some travel to hotel sites for sales calls, client meetings, property tours, events, and team support on an occasional basis.
- Flexibility to work occasional evenings, weekends, or holidays when client or business needs require.
- Preferred location is MN. Will also consider Springfield, IL area or Rapid City, SD area
Work Environment & Schedule
This is a remote, full-time, exempt position, generally requiring at least 40 hours per week. Hours may vary based on client availability, hotel business needs, and scheduled events.
Occasional travel to hotel sites is required. The Area Sales Manager will work independently while collaborating closely with hotel leadership and operations teams.
Apply to Sand Hospitality
If you know how to turn hotel sales opportunities into booked rooms, successful events, and lasting client relationships, we invite you to apply. Tell us about your experience growing hotel room, group, and event revenue.
Additional Information
Employment offers are contingent upon completion of a required background check, drug testing, and a motor vehicle record (MVR) check.