Area Manager (Sales Director), Travel Retail Americas

Area Manager (Sales Director), Travel Retail Americas

Miami, United States

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Own the business, not just the sale. Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills youll sharpen here

Business opportunities identification P&L management Sustainable business model design Negotiation Activation excellence Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

You won't be boxed into a single channel. You'll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

Expect early ownership and a steep learning curve. You won't sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

Area Manager (Sales Director), Travel Retail Americas

Miami, Florida, United States Job Title: Area Manager (Sales Director) - Multi Brands Division: Multi Division Location: Miami, FL Reports To: Vice-President - Travel Retail Americas Commercial Director Who We Are: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity within the unique global Travel Retail ecosystem. Role Summary: This strategic Sales Director role is accountable for driving turnover growth, profitability, and market share expansion across Travel Retail Americas spanning in 2 regions: North and Latin Americas. Core focus areas and deliverables include: • P&L Management & Profit Maximization: Own the regional P&L to drive profitable growth, optimize investments, and ensure brand valorization across all doors and channels. • Key Account Management & Negotiations: Spearhead high-level strategic negotiations and build strong, long-term partnerships with key TR clients and ecosystem stakeholders. • Category & Portfolio Management: Devise tailored category management approaches for respective clients and collaborate with Brand Marketers and RGM to build a winning, optimized product portfolio for the traveling consumer. • Sales & Trade Implementation: Drive superior commercial execution, trade visibility, and impactful retail launches to accelerate market share growth across key Americas travel corridors. Key Responsibilities dimensions: • Key Account Management & Strategic Negotiations: Build and nurture strong, trusted partnerships with key TR retailers across the Americas ecosystem. Lead high-level annual and strategic negotiations covering margins, prime retail space, door visibility, market share targets, and joint business-planning projects. • P&L Management & Financial Performance: Own the regional P&L to drive profitable growth, optimize investment, and ensure brand valorization. Manage accurate sales forecasting, budget building, and weekly sales projections to achieve turnover and profit objectives. • Category & Portfolio Management: Devise and implement tailored category management approaches for respective clients. Collaborate closely with Brand Marketers and Revenue Growth Management (RGM) to optimize product assortment and portfolio strategy specifically adapted to the traveler journey. • Trade Implementation & Commercial Execution: Drive superior trade implementation and commercial execution across key TR doors (airports, downtown duty-free, cruise lines, and border stores). Lead high-impact brand launches, big bets, and exclusive animation/retailtainment plans. • Cross-Functional Leadership & Operational Excellence: Act as a central bridge within the TR Americas Business Unit connecting Sales with Marketing (animation policies), Finance/Management (P&L and pricing), Supply Chain & Logistics (inventory flow and MAD products), Customer Service (orders), Design (in-store projects), and Training. • People Development & Field Leadership: Recruit, lead, and develop high-performing field teams ( Regional Filed Team, RBE, and Beauty Advisors) to drive retail excellence and sales conversion in alignment with strategic priorities. • Analytical Decision-Making & Market Expertise: Leverage available data, including passenger traffic analytics, local market panels, and tourism trends-to generate actionable commercial insights, monitor KPIs, and maintain an active physical presence across key regional travel retail doors. JOB QUALIFICATIONS: Education: Bachelor's degree in Business Administration, Retail Management, Marketing, or related field. Master's Degree preferred. Experience: 8+ years of progressive experience in sales, trade marketing, retail management. Proven success in customer P&L management and commercial negotiations. Ideal candidate with Luxury Beauty or beauty industry experience. Skills & Competencies: Unmistakable Executive Presence, Exceptional Strategic Thinking, Expert Negotiation & Influencing Skills. Advanced Problem-Solving, Superior Communication & Presentation Skills, Strategic Collaboration, proficient in data storytelling and strong Financial Acumen. Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees *Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Reference number: 251289

Location: Miami, United States Date posted: 09/27/2026 Employment type: Full-time Professional field: Commerce Type of contract: Permanent Sales

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AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table Please note: The exact benefits can vary depending on your country.

A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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