Opportunity: Area Director of Marketing, DMV Portfolio
The Director of Marketing, DMV Portfolio is responsible for leading the strategic development, positioning, and execution of comprehensive marketing programs for HHM Hotels' high-profile DMV portfolio. This role works in close partnership with the Senior Director of Marketing, General Managers, and Area Sales & Revenue Leadership to drive market share, total revenue, and brand visibility across both Independent Collection Hotels & Resorts and soft-branded/flagged assets.
Centrally based in the Washington, D.C. metropolitan area, this position requires a deep understanding of the local market landscape to craft high-impact promotional strategies, direct agency partners, oversee PR/event activations, and ensure brand integrity.
Your Growth Path
Senior Director of Marketing
Your Focus
Strategic Planning & Management
- Develop and own annual marketing strategies, business plans, and budgets for the DMV portfolio in direct alignment with HHM revenue goals.
- Lead cluster marketing strategies across Independent Collection and branded assets in the DMV area to drive market share and cross-property synergies.
- Lead hotel repositioning and rebranding initiatives in close partnership with Sales and Revenue Directors, General Managers, and property executive teams.
- Monitor, analyze, and present campaign performance metrics, marketing ROI, and web traffic analytics to key stakeholders and property ownership groups.
- Manage and optimize the marketing budget, tracking channel spend and adjusting allocations based on revenue priorities.
- Collaborate with Corporate Sales/DOSMs to deliver strategic B2B marketing collateral and high-yield client pitch decks.
Marketing Execution
- Oversee total marketing campaign execution, crafting high-level creative briefs and setting overall collateral guidelines.
- Direct on-property teams and vendors on marketing material production to ensure strict adherence to positioning and brand standards.
- Build and lead strategic marketing presentations for ownership meetings, GM quarterly reviews, and regional leadership updates.
- Establish and enforce the master editorial and promotional calendars for the DMV region.
Content & Asset Management:
- Set content and storytelling strategy, providing clear direction to social media agencies, digital partners, and content creators.
- Lead property photoshoots and videography production, from creative concepting and shot list approval to photographer selection and final asset approval.
- Oversee total asset governance, ensuring all photo galleries, brand repositories, and digital channels display current, high-resolution media.
- Manage content distribution across various channels
Events & Partnerships:
- Direct regional event strategy, overseeing high-profile monthly activations, property launches, and major community events.
- Negotiate and secure local brand partnerships, cross-promotional tie-ins, and special offer alliances to expand audience reach in the DMV.
- Conceptualize innovative programming, seasonal room packages, and F&B concepts tailored to hyper-local market trends.
Public Relations:
- Drive PR strategy and agency relationships, establishing key media pitch angles, localized storylines, and crisis communication guidelines
- Direct local PR agencies and media consultants to maximize press coverage, editorial inclusions, and award nominations
- Lead executive media tours, influencer hosting, and brand partnership site visits across DMV properties. As needed.
- Maintain organized records of all contracts and agreements
Your Background and Skills
- Bachelor's degree in Marketing, Advertising, Business or Hospitality/Travel preferred
- Minimum of 5-7 years of progressive marketing experience in hospitality or travel
- Proven experience managing agency relationships, large budgets, and complex multi-property portfolios.
- Account Management experience at a digital marketing agency a plus
- Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus
- Understanding of hospitality/travel industry and marketing solutions preferred
- Advanced proficiency in Google Analytics, metadata/reporting tools, and digital marketing performance platforms.
- Strong skills in Microsoft PowerPoint and Excel for high-level owner reporting and data presentation.
- Working knowledge of graphic design platforms (Canva, Adobe Creative Suite) and content management systems.
- Strategic Vision & Executive Leadership: Ability to translate business goals into revenue-generating marketing plans.
- Exceptional Communication: Strong presentation and negotiation skills across GMs, owners, and external partners.
- Project & Agency Management: High proficiency in directing external agencies, vendors, and cross-functional teams.
- Data-Driven & Budget Savvy: Comfort with analytics, ROI modeling, and financial spend tracking.
HHM Benefits and Perks
- Competitive wages for full time and part time opportunities
- Medical, Dental and Vision Health Insurance
- Paid Time Off
- 401k Company Match
- Travel Discounts
- Commuter Transit and Commuter Parking Benefits
- Employee Assistance and Wellness Program
- Educational/Professional Development
- Referral Bonus Program
Work Environment and Context
- Position must be located in DMV
- Candidate must be willing to be onsite at a few different hotel locations
- Minimal travel within the U.S.for hotel activations, events, and photo shoots
- Flexible schedule including occasional nights and weekends to assist with events
- Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.
- Practice safe work habits to ensure safety.
What We Believe
People Are Our Capability - Hearts That Serve - Only Excellence - Stay Nimble - Own It