Applications Sales Engineer - Adhesive Tape Division

The Outside Applications Sales Engineer is responsible for driving profitable growth of the Adhesive Tape Systems Division portfolio by developing new applications, converting competitive business, and providing technical expertise to OEMs, converters, distributors, and end users throughout the assigned territory.

This position serves as the technical sales expert for ORABOND pressure-sensitive adhesive tape solutions, working closely with customers to identify bonding challenges and recommend innovative tape solutions that improve performance, reduce assembly costs, and increase productivity.

The Applications Sales Engineer partners with Sales, Product Management, Marketing, Technical Service, and Manufacturing to accelerate specification wins and expand ORABOND's presence in strategic markets.

Primary Responsibilities

• Develop new business opportunities and expand existing accounts within assigned OEM's, end-users, converters, and distributors.
• Identify applications and solutions for ORABOND Adhesive Tape products in lieu of mechanical fastening and other methods.
• Provide consultative sales support by evaluating customer applications and recommending optimal adhesive tape solutions.
• Conduct plant visits to understand manufacturing processes, assembly methods, environmental conditions, and performance requirements.
• Lead product evaluations, bonding trials, and validation testing.
• Work alongside customer engineering, design, operations, quality, and procurement teams to secure product specifications.
• Support distributors through joint sales calls, technical training, product demonstrations, and application development.
• Deliver technical presentations on adhesive technologies, bonding methods, and best practices.
• Coordinate customer samples, prototype builds, testing, and commercialization activities.
• Develop strategic account plans targeting high-growth markets and competitive conversions.
• Maintain accurate sales forecasts, project pipelines, and customer activities using CRM.
• Gather competitive intelligence and communicate market trends, customer requirements, and product opportunities.
• Represent ORAFOL at industry trade shows, technical conferences, and customer events.
• Collaborate with Product Management to identify opportunities for new product development and portfolio expansion

The successful Applications Sales Engineer combines strong technical expertise with a passion for solving customer challenges. They build trusted relationships with engineers, operations leaders, and purchasing professionals, uncover opportunities to improve manufacturing performance, and position ORAFOL as the preferred partner for industrial bonding solutions. They are self-motivated, commercially driven, and thrive in a field-based environment where technical knowledge and consultative selling create long-term customer value.

• Bachelor's degree in engineering, Materials Science, Chemistry, Industrial Technology, or a related technical discipline (or equivalent industry experience).
• 5-10 years of technical sales or applications engineering experience in adhesive tapes, adhesives, converting, or engineered materials.
• Strong understanding of pressure-sensitive adhesive technologies.
• Experience supporting OEM customers, converters, and industrial distributors.
• Proven record of specification selling and converting competitive business.
• Excellent communication, presentation, and negotiation skills.
• Ability to interpret engineering drawings and manufacturing processes.
• Experience with CRM software and Microsoft Office.
• Willingness to travel 50-70% within the assigned territory