App Digital Implementation Manager – Mobile Attribution & MarTech

Primary Skills AppsFlyer, Branch-to-AppsFlyer Migration, MMP Migration, Mobile Attribution, AppsFlyer SDK, iOS, Android, Deep Linking, OneLink, SKAN, ATT, IDFA, In-App Event Tracking, GA4, Firebase, AppsFlyer QA, Meta CAPI . One-Line Summary AppsFlyer Branch-to-AppsFlyer Migration MMP Migration Mobile Attribution iOS/Android SDK Deep Linking SKAN ATT IDFA GA4/Firebase AppsFlyer QA Meta CAPI .

Location: Remote(USA & Canada)
Experience: 5 8 Years
Job Summary

We are seeking a hands-on App Digital Implementation Manager with strong expertise in AppsFlyer, mobile attribution, MMP implementation, and MarTech. The ideal candidate will own production-level mobile measurement initiatives, including Branch-to-AppsFlyer migration, SDK validation, deep linking, event tracking, attribution reconciliation, and server-side conversion signals.

Key Responsibilities

• Own the Branch-to-AppsFlyer MMP migration from audit through production cutover.
• Manage deep links, ad network campaign relinking, AppsFlyer OneLink, and deferred deep links.
• Manage device ID migration and validate migration readiness before app releases.
• Validate AppsFlyer SDK integrations across iOS and Android.
• Validate ATT implementation, customer user ID, developer keys, and production tracking.
• Validate in-app events and reconcile purchase events between AppsFlyer and GA4.
• Manage dual-MMP overlap and prevent attribution loss or double attribution.
• Perform AppsFlyer QA using debugging and network inspection tools.
• Assess App GTM feasibility and recommend solutions to reduce engineering dependency.
• Develop a Phase 2 architecture plan for Meta CAPI and server-side conversion signals.
• Create clear implementation specifications for mobile development teams.

Required Qualifications

• 5 8 years of experience in Mobile Measurement, Digital Analytics, or MarTech Implementation.
• Expert-level AppsFlyer experience.
• Proven experience managing at least one live MMP migration in a production environment.
• Strong experience with Branch-to-AppsFlyer migration.
• Hands-on AppsFlyer SDK experience across iOS and Android.
• Strong understanding of mobile attribution, deep linking, IDFA, ATT, and SKAN.
• Experience with AppsFlyer SDK Integration Wizard, Debug Console, and network inspection.
• Experience with in-app event tracking, postbacks, and attribution validation.
• Strong understanding of GA4/Firebase mobile attribution integration.
• Experience with Meta Conversion API (CAPI) and server-side conversion signals.

Preferred Qualifications

• Experience with App GTM or Firebase Remote Config.
• Experience with Firebase DebugView and app_instance_id.
• Experience supporting multiple mobile apps or brands.
• Knowledge of EU privacy requirements and ATT opt-out implications.
• AppsFlyer or mobile analytics certification.
• Bachelor's degree in Computer Science, Engineering, Statistics, Mathematics, Information Systems, or related field.

Primary Skills

AppsFlyer, Branch-to-AppsFlyer Migration, MMP Migration, Mobile Attribution, AppsFlyer SDK, iOS, Android, Deep Linking, OneLink, SKAN, ATT, IDFA, In-App Event Tracking, GA4, Firebase, AppsFlyer QA, Meta CAPI

One-Line Summary

AppsFlyer Branch-to-AppsFlyer Migration MMP Migration Mobile Attribution iOS/Android SDK Deep Linking SKAN ATT IDFA GA4/Firebase AppsFlyer QA Meta CAPI