Analytics & Reporting Specialist

smartdept. is searching for an Analytics & Reporting Specialist for a growth and transformation consultancy serving ecommerce, retail, and DTC brands. This is a fully remote, ongoing freelance contract opportunity.

You'll set up tracking and build the reporting that marketing teams use to make decisions, working alongside senior growth leads.

What You'll Do:

• Set up and maintain GA4 properties and events
• Implement tracking and tags in Google Tag Manager
• Build custom dashboards in Looker Studio or similar tools
• Pull and clean data across ad platforms and analytics
• Create recurring performance reports
• Spot trends and share clear takeaways with the team

What You'll Need:

• Hands-on experience with GA4 and Google Tag Manager
• Experience building marketing dashboards in Looker Studio, Tableau, or similar
• Strong spreadsheet skills
• Ability to explain data in plain language
• Comfort using AI tools to work faster
• Clear, reliable communication

Nice-to-Have Skills:

• Ecommerce tracking and Shopify analytics
• Ad platform reporting for Google and Meta
• SQL or BigQuery
• Server-side tagging