We are seeking an experienced Amazon SEO Specialist to be an extension of our agency team. Job role would be to enhance product visibility, improve keyword rankings, and drive organic sales on Amazon. The ideal candidate will have a strong understanding of Amazons A9 algorithm, Seller Central, flat files, keyword research, and SEO best practices to optimize product listings. You will be responsible for analyzing keyword performance, monitoring rankings, and implementing data-driven strategies to maximize conversions.
- Conduct in-depth keyword research to identify high-converting and high-volume search terms.
- Optimize product titles, bullet points, descriptions, backend search terms, and A+ Content for improved
discoverability. - Track and analyze keyword rankings and performance using tools like Helium 10 and Jungle Scout
- Implement and adjust SEO strategies based on keyword performance reports.
- Conduct competitive analysis to identify trends, gaps, and new opportunities for keyword rankings.
- Track conversion rates, click-through rates (CTR), and organic sales to assess SEO effectiveness.
- Generate and present keyword performance reports with actionable insights to improve ranking strategies.
- Work with content and design teams to improve A+ Content, images, and video for enhanced customer
engagement. - Stay updated with Amazon algorithm updates, SEO trends, and best practices.
Requirements
- Proven experience in Amazon SEO, keyword research, and ranking optimization.
- Strong knowledge of Amazons A9 algorithm and its impact on search rankings.
- Proficiency in keyword research tools like Helium 10, Jungle Scout, MerchantWords, Data Dive, or AMZScout.
- Experience with Amazon Seller Central and its backend optimization features.
- Analytical mindset with the ability to interpret keyword performance data and adjust strategies accordingly