Amazon Manager - Advertising & Paid Media

Emerging Blue, Inc.

Jersey City, NJ

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JOB DETAILS

SALARY

$85,000–$100,000 Per Year

SKILLS

Advertising, Advertising Monitoring, Analysis Skills, Apparel Industry, Bidding, Brand Strategy, Budgeting, Business Growth, Campaigns, Cloud Computing, Competitive Analysis/Strategy, Cross-Functional, Customer Acquisition, Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Expense Allocation, Identify Issues, Market Share, Marketing, Metrics, Organizational Skills, Performance Metrics, Pricing, Problem Solving Skills, Process Improvement, Revenue Growth, Sales Operations, Stock Keeping Unit (SKU), Team Player

LOCATION

Jersey City, NJ

POSTED

8 days ago

Role: Amazon Manager – Advertising & Paid Media

Salary $85-100K

Overview

We are seeking a high-performing Amazon Manager – Advertising & Paid Media to own and scale performance marketing across our rapidly growing Amazon business.

This role is responsible for driving incremental, profitable growth at scale - not simply managing campaigns. The ideal candidate operates with an owner’s mindset, combines deep platform expertise with strong business judgment, and consistently translates data into action, while working collaboratively with others.

This is a high-impact role with direct accountability for revenue, efficiency, and market share.

Key Responsibilities

Own end-to-end Amazon advertising performance
- Sponsored Products, Sponsored Brands, Display, Streaming TV
Drive incremental growth by improving spend allocation, eliminating inefficiencies, and scaling new-to-brand demand
Deliver measurable growth and efficiency outcomes across Amazon Advertising, tracked against core KPIs (TACOS, ROAS, CVR, New-to-Brand, etc.)
Actively manage and evolve bidding strategy, budget allocation, and campaign structure to maximize return at scale
Launch, optimize, and sunset campaigns based on performance, lifecycle stage, and strategic objectives
Build and maintain clean, scalable campaign architecture and reporting system, ensuring limited competition across SKUs or brands
Execute against a balanced mix of defensive (brand protection), offensive (conquesting), and efficiency (profit optimization) strategies
Leverage AMC and advanced reporting to:
- Understand path-to-purchase and customer behavior
- Identify true incrementality
- Translate insights into clear, decisive strategic actions
Leverage Amazon Marketing Cloud (AMC) to analyze customer journey data, build custom audiences, and generate advanced insights to inform campaign strategy and measurement
Align advertising with inventory (WOS), using media as a lever to manage demand and avoid both stockouts and excess inventory
Conduct ongoing competitive analysis (keywords, pricing, share of voice, new entrants/exits) and apply learnings to build targeted, strategic campaigns
Track, analyze, and actively grow market share within key categories and search terms, leveraging share-of-voice, ranking strategies, and brand metrics (e.g., new-to-brand %, branded search growth, customer acquisition trends)
Own off-Amazon advertising strategy (e.g., paid social, display, influencer amplification) that drives traffic to Amazon, leveraging Amazon Attribution to measure impact and optimize cross-channel performance
Operate cross-functionally with brand, sales, operations, and Amazon team members to ensure aligned execution and shared accountability
- Partner with creative teams to ensure high-quality, performance-driven assets are developed to support advertising efforts
Stay ahead of platform changes, competitive dynamics, and emerging capabilities, proactively adapting strategy

What Success Looks Like

Consistent improvement in TACOS efficiency while scaling revenue
Clear demonstration of incremental / new-to-brand growth
Measurable gains in market share, share of voice, and brand health metrics
Effective use of off-Amazon media + attribution to drive incremental demand
Strong control over spend allocation and portfolio-level performance
Ability to quickly identify issues, act decisively, and drive measurable outcomes

Qualifications

3–5+ years of hands-on Amazon advertising experience
Strategic and resourceful thinker with strong business aptitude
Strong organizational and analytical skills
Demonstrated ability to drive efficiency improvements while growing revenue
Strong analytical and problem-solving skills; able to turn data into clear actions and outcomes
Experience managing complex, multi-brand or large catalog environments
Experience in the Apparel industry desired

Amazon Manager - Advertising & Paid Media

Emerging Blue, Inc.

Jersey City, NJ

About the Company

Emerging Blue, Inc.

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