Drive cross-sell of Alibaba Cloud's "7 Core Products" (ECS, VPC, SLB, OSS, RDS, CDN, ACK) and AI/Intelligent Computing solutions tailored to M&E use cases (e.g., live streaming, video transcoding, generative AI for creative tools). Develop and execute Customer Success & Growth Plans (CSPAs) with quantified upsell roadmaps-expanding from IaaS into PaaS, data analytics, AI/ML (e.g., Tongyi Qwen for content personalization), and serverless media workflows.