Leads the airport's efforts to attract, retain, and expand commercial passenger and air cargo service. This role is responsible for developing data-driven route business cases, engaging airline network planners, analyzing passenger demand and revenue performance, and executing strategic initiatives that support long-term air service growth. The Specialist serves as the primary point of contact for airline partners and aviation industry stakeholders and represents the airport at airline meetings, conferences, and industry events. This position requires strong analytical capabilities, a deep understanding of airline economics, network planning, and the ability to communicate complex data in clear, persuasive presentations. Frequent travel may be required.
- Identify, evaluate, and prioritize new route opportunities and service enhancements. Develop comprehensive airline business cases including passenger demand forecasting, revenue and yield projections, leakage and catchment analysis, competitive market assessments, fare and schedule analysis, analyze route performance and provide recommendations for retention and growth strategies. Support development and administration of airline incentive programs and air service agreements. Monitor airline fleet trends, network strategies, industry developments, and competitive dynamics.
- Conduct ongoing analysis of aviation, demographic, tourism, and economic data. Evaluate passenger behavior, booking trends, and revenue performance. Develop forecasting models and scenario analyses to support strategic decision-making. Maintain and enhance reporting statical data. Prepare regular performance reports for airport leadership and governing boards.
- Serve as the primary liaison with airline network planners and route development teams. Prepare and deliver executive-level presentations to airline executives and industry stakeholders. Represent the airport at airline conferences, air service development forums, and industry events. Develop and maintain strong relationships with airline representatives, economic development organizations, tourism partners, and community stakeholders. Collaborate with marketing and communications teams to support route launches and promotional campaigns.
- Support development and execution of the airport's air service strategic plan. Update passenger and cargo service business plans as needed. Coordinate cross-functionally with finance, operations, and marketing teams to align air service initiatives. Assist with preparation of board materials, strategic reports, and industry briefings.
- Performs other duties as assigned.
POSITION SPECIFIC RESPONSIBILITIES MIGHT INCLUDE:
- Conduct air service market research and analysis to identify route opportunities and support airline recruitment efforts.
- Develop data-driven business cases and presentations for airline network planners and executive leadership.
- Meet with airline representatives to present market opportunities, traffic data, and incentive programs.
- Monitor and analyze passenger leakage, fare data, capacity trends, and competitive markets.
- Coordinate with regional economic development organizations, chambers of commerce, tourism bureaus, and corporate stakeholders to support air service initiatives.
- Develop and manage airline incentive programs and service agreements in compliance with FAA guidelines.
- Prepare forecasts, traffic reports, and performance analyses for existing and prospective air service.
- Represent the airport at industry conferences, air service development forums, and airline meetings.
- Track industry trends, fleet developments, and network planning strategies to inform recruitment efforts.
- Support community air service marketing initiatives in coordination with airport marketing and communication teams.