AI Digital Marketing Specialist (In Person)

GENERAL RESPONSIBILIITES

The AI Digital Marketing Specialist is responsible for leveraging artificial intelligence tools to identify content opportunities, generate engaging content, analyzing audience engagement, and supporting digital marketing initiatives across the organization. This position combines content creation, marketing analytics, and AI-powered research to enhance brand visibility, improve audience engagement, and drive strategic marketing outcomes. The role works closely with Marketing and organizational leadership to ensure content aligns with organizational goals, brand standards, and emerging industry trends.

JOB SPECIFIC INFORMATION

Essential Duties and Responsibilities include the following.

• Provide service that meets the Service Standards defined by Tropical Financial Credit Union and achieve annual goals established through the Performance Management Process.
• Utilize AI tools and platforms to identify content trends, audience interests, and emerging marketing opportunities.
• Monitor, analyze, and report on content performance metrics including engagement, reach, click-through rates, conversions, and audience growth.
• Monitor, analyze, interact with and report on Bank Interest Rate Aggregator sites to ensure Tropical Financial Credit Union products are continually included in AI search results
• Develop recommendations for content strategies based on data insights and market trends.
• Conduct competitor research and monitor industry developments to identify best practices and content opportunities.
• Research and evaluate emerging AI-powered marketing, content creation, and productivity tools.
• Create AI-assisted content for social media channels, blogs, email campaigns, website updates, and marketing materials.
• Generate captions, summaries, transcripts, and content repurposing assets from webinars, podcasts, videos, and presentations.
• Collaborate with internal subject matter experts to develop accurate, engaging, and compliant content.
• Optimize content for search engines (SEO) and digital engagement best practices.
• Maintain content calendars and assist in coordinating marketing campaigns across multiple platforms.
• Support brand awareness initiatives by ensuring consistency in messaging, tone, and visual identity.
• Assist with marketing reports, dashboards, presentations, and strategic recommendations.
• Stay informed of developments in artificial intelligence, digital marketing, content strategy, and customer engagement techniques.
• Support marketing policies, procedures, and content governance standards.
• Ensure compliance with all credit union policies and procedures, particularly those related to anti-money laundering and the Bank Secrecy Act.
• Maintain comprehensive knowledge of regulations including the Bank Secrecy Act, Customer Identification Program, USA Patriot Act, OFAC, Fair Lending, and the Credit Card Act.
• Ensure compliance with the Quality Assurance matrix, standards, and guidelines by maintaining required accuracy levels across all member interactions and promptly addressing findings or corrective actions to support consistent, compliant, and high-quality service while meeting or exceeding QA benchmarks.
• Completely required training courses, including BSA and OFAC, at least annually to ensure ongoing compliance with regulatory requirements.
• Build and maintain positive relationships with vendors, internal partners, and team members in a collaborative environment.
• The employee may be required to perform other related duties as assigned by management to meet the ongoing needs of Tropical Financial Credit Union.

REQUIRED EDUCATION, TRAINING AND EXPERIENCE:

• Bachelor's degree in marketing, Communications, Digital Media, Business, English, Journalism, or a related field, or equivalent professional experience.
• 3-5 years of experience in content marketing, digital marketing, communications, social media management, or a related role.
• Experience using AI platforms such as ChatGPT, Microsoft Copilot, Claude, Gemini, or similar generative AI tools.
• HubSpot Marketing Software certification preferred.
• Familiarity with SEO practices, keyword research tools, Google Analytics, HubSpot, and social media analytics platforms.
• Experience creating and editing written content across multiple digital channels.
• Understanding of audience engagement metrics and content performance measurement.
• Experience within a financial institution, credit union, or regulated industry is preferred.
• Knowledge, Skills, and Abilities
• Outstanding written and verbal communication skills.
• Strong content creation, editing, proofreading, and storytelling abilities.
• Curiosity and enthusiasm for emerging AI technologies and digital marketing trends.
• Ability to analyze data and translate insights into actionable content strategies.
• Proficiency in AI-assisted content creation and workflow optimization.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Strong critical thinking and research skills.
• Ability to maintain brand consistency across all communication channels.
• Ability to handle sensitive and confidential information appropriately.
• Proficiency in Microsoft 365 applications, including Word, PowerPoint, Excel, Teams, and Copilot.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, sit and use hands to handle or touch. The employee is occasionally required to reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to focus. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Tropical Financial Credit Union is an Equal Opportunity Employer committed to providing equal employment opportunities to all qualified individuals including protected veterans and individuals with disabilities.