About The Role
The Area Sales Manager – DC is a salaried, full-time leadership role within our US Sales organization, responsible for driving revenue growth, market penetration, and strategic account development across the Washington, DC region. This position combines high-level sales strategy with hands-on field execution in the aesthetics market, with a strong focus on lasers and/or capital equipment. The Area Sales Manager will own the full sales cycle for key accounts, cultivate long-term relationships with physicians, practice owners, and clinical decision-makers, and serve as a trusted expert in aesthetic technologies. In addition to achieving individual sales targets, this role will collaborate closely with cross-functional teams to support product launches, training, marketing initiatives, and overall brand positioning in the territory.
What You'll Do
- Own and drive sales strategy and execution for the DC territory within the US Sales organization, consistently meeting or exceeding revenue and growth targets.
- Develop and maintain strong relationships with physicians, practice owners, clinical staff, and key decision-makers in aesthetic practices, medspas, clinics, and related settings.
- Manage the complete sales cycle for lasers and/or capital equipment, including prospecting, product presentations, demonstrations, proposals, negotiation, and closing.
- Position and communicate the clinical and economic value of aesthetic solutions to diverse stakeholders, tailoring messaging to both medical and business needs.
- Conduct high-impact in-person and virtual product demonstrations, workshops, and educational sessions to drive adoption and utilization.
- Continuously expand territory penetration by identifying new business opportunities, segments, and accounts within the aesthetics market.
- Collaborate with marketing to execute localized campaigns, events, and trade shows that generate leads and reinforce brand presence in the DC area.
- Partner with clinical training and support teams to ensure successful installation, onboarding, and ongoing utilization of lasers and capital equipment.
- Leverage CRM tools to manage pipeline, forecast accurately, document account activity, and maintain up-to-date territory intelligence.
- Monitor competitive activity and market trends in aesthetics and capital equipment, providing feedback and insights to leadership and product teams.
- Develop and present business reviews, forecasts, and territory plans to sales leadership, highlighting performance, risks, and growth opportunities.
- Ensure compliance with all company policies, industry regulations, and ethical standards in all sales and promotional activities.
- Travel within the DC territory, and occasionally beyond as needed, to meet with customers, attend key events, and support strategic initiatives.
Qualifications
- Proven experience in sales within the medical aesthetics, medical device, or related healthcare industry, preferably in a field-based role.
- Demonstrated success selling lasers and/or capital equipment, with a track record of meeting or exceeding ambitious sales quotas.
- Strong understanding of the aesthetics market, including physician practices, medspas, clinics, and relevant buyer personas.
- Ability to explain complex clinical and technical concepts in clear, compelling language tailored to medical and non-medical audiences.
- Exceptional consultative selling skills, including needs assessment, solution selling, and long-cycle relationship management.
- Solid business acumen, including comfort discussing ROI, practice economics, and workflow integration with practice owners and administrators.
- Excellent communication, presentation, and negotiation skills, both in-person and in virtual settings.
- Highly organized and disciplined in managing territory plans, pipeline, and customer follow-up using CRM and related tools.
- Self-motivated, results-oriented, and comfortable working autonomously in a field-based environment.
- Willingness and ability to travel regularly within the DC territory (and occasionally regionally/nationally) as required.
- Proficiency with standard business software (e.g., CRM platforms, Microsoft Office or Google Workspace, virtual meeting tools).
- Bachelor’s degree in business, life sciences, or a related field, or equivalent combination of education and relevant experience.
- Skills in aesthetics, including knowledge of common aesthetic procedures, patient journeys, and practice operations.
- Skills in lasers and/or capital equipment, including basic technical understanding, usage patterns, safety considerations, and value drivers for aesthetic practices.