Request ID: 108481-1
Title: AEO/GEO Analyst
Location: Onsite: Malvern, PA
Duration: 6 months
Pay Range: $60 - $68/Hour on W2/C2C (All inclusive)Role Overview
We are seeking a Senior SEO/AEO/GEO Strategist with strong expertise in SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI Search, digital transformation, content strategy, and enterprise marketing.
The candidate will serve as a senior strategic consultant, partnering with marketing, content, SEO/GEO, technology, and executive stakeholders to improve organic search visibility and ensure that high-value client content is discoverable and eligible for citations across traditional search engines and emerging AI platforms such as ChatGPT, Microsoft Copilot, Claude, and Perplexity.
The role requires a combination of technical SEO/AEO expertise, AEM knowledge, strategic consulting, data analysis, executive communication, and Generative AI understanding.
Must-Have Technical / Functional Skills
- Global Integrated Marketing
- Digital Transformation
- AI Search
- Generative AI Strategy
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI Overview (AIO) Optimization
- AI Search Engine Optimization
- Semantic SEO
- Entity-Based SEO
- Thought Leadership
- Executive Communications
- Brand Strategy and Positioning
- Public Relations / Digital PR
- Demand Generation
- Pursuit Support
- Product Marketing
- Content Strategy
- Technical SEO
- SEO
- CRM
- Marketing Operations
- KPI Dashboards and Analytics
- Executive Advisory
- Consulting and Professional Services
- Adobe Experience Manager (AEM)
Roles & Responsibilities
SEO / AEO / GEO Strategy
- Develop and execute enterprise-level SEO, AEO, GEO, and AI Search strategies aligned with business and customer priorities.
- Ensure investors and other target audiences can discover relevant content through organic search and AI channels, including ChatGPT, Copilot, Claude, and Perplexity.
- Research and develop long-tail keywords, conversational queries, semantic topics, and contextually relevant prompts aligned with user intent.
- Optimize content for AI citation eligibility, zero-click experiences, AI Overviews, and LLM-based search experiences.
- Develop topical authority, entity optimization, and knowledge graph strategies to strengthen brand visibility and authority.
- Monitor changes in search and AI landscapes and translate emerging trends into actionable client recommendations.
AEM / Technical SEO
- Author and maintain JSON-LD schema markup through the AEO/GEO component in Adobe Experience Manager (AEM).
- Implement structured data/schema types covering thought leadership, funds, media, and other relevant content types.
- Ensure accurate implementation and validation of Schema Markup, JSON-LD, Microdata, Open Graph tags, and semantic HTML.
- Drive Server-Side Rendering (SSR) implementation to ensure page content is fully crawlable and accessible to LLMs and AI search indexes.
- Implement URL strategies during AEM Cloud migration to preserve SEO equity, including redirects, canonicalization, and link integrity.
- Drive metadata optimization, keyword optimization, technical SEO, and SEO/GEO requirements for the client's public website.
- Conduct comprehensive technical website audits and make advanced optimization recommendations.
- Monitor and optimize Core Web Vitals, mobile performance, crawlability, indexability, and technical site health.
Content & Brand Strategy
- Partner with marketing and content teams to structure content for search visibility and AI citation eligibility.
- Align content with E-E-A-T principles, topical authority, brand trust, and digital PR signals.
- Develop enterprise thought-leadership strategies that improve brand authority across search engines and AI platforms.
- Support brand positioning, product marketing, demand generation, and integrated marketing initiatives.
- Improve digital footprint, entity verification, brand mentions, sentiment, and contextual alignment across AI models.
Analytics, Insights & Reporting
- Define and track KPIs demonstrating the business impact of SEO, AEO, GEO, and AI Search initiatives.
- Build and maintain customer dashboards that surface actionable insights into business, account, search, and AI performance.
- Track AI Share of Voice (SOV), citation share, LLM references, brand mentions, sentiment, and organic search performance.
- Leverage Excel/Google Sheets, LLMs, SEO platforms, APIs, and other analytical tools to extract insights from complex datasets.
- Continuously test, measure, and optimize strategies based on performance data.
Client Consulting & Executive Advisory
- Serve as a senior consultant and strategic advisor to understand client SEO, content, web operations, and broader strategic priorities.
- Develop tailored strategic success plans and recommendations that deliver clear, measurable business outcomes.
- Identify customer challenges, opportunities, renewal risks, and potential traffic/citation losses on high-value pages.
- Partner cross-functionally with marketing, content, technology, and leadership teams to drive remediation and optimization initiatives.
- Craft and present strategic plans and business cases to executive stakeholders.
- Drive engagement with executive sponsors and act as a strategic voice to facilitate adoption of key solutions.
- Take a consultative approach to develop scalable solutions that improve customer outcomes, reduce churn, and support long-term account growth.
AI & Innovation
- Champion the use of Generative AI and LLM tools to improve internal and customer-facing processes.
- Develop and promote best practices for using AI tools in SEO, content, analytics, and marketing operations.
- Apply prompt engineering and LLM auditing techniques to evaluate AI search visibility and content performance.
- Develop an understanding of RAG architecture, information retrieval, API integrations, and data pipelines as they relate to AI Search.
- Conduct or support LLM crawl simulations and AI citation/reference auditing.
Leadership & Knowledge Sharing
- Mentor strategists and serve as a go-to resource for SEO/AEO/GEO expertise.
- Share best practices and contribute to internal enablement and training programs.
- Coordinate with the client's SEO/GEO team lead and other stakeholders responsible for the public website.
- Demonstrate strong ownership, organization, cross-functional collaboration, and delivery discipline.
Required Expertise
SEO / AEO / GEO
- 10+ years of overall relevant experience, with significant experience in digital marketing and at least 3+ years focused specifically on SEO/AEO/GEO.
- Deep understanding of the how and why behind organic search, AEO, GEO, and AI Search.
- Ability to communicate SEO/AEO/GEO concepts credibly to both technical practitioners and senior executives.
- Strong experience leading comprehensive website audits and defending advanced technical optimization recommendations.
Technical Fluency
- Strong knowledge of:
- JSON-LD / Schema Markup
- Technical SEO
- AEM
- SSR
- Canonical URLs
- Redirect strategies
- Open Graph tags
- Core Web Vitals
- Mobile optimization
- Semantic HTML
- Structured data validation
- Entity recognition and mapping
- Knowledge graph optimization
Data & Analytics
- Strong data literacy and ability to extract actionable insights from datasets.
- Experience with Excel/Google Sheets and analytics/reporting platforms.
- Experience using LLMs such as Gemini, Claude, and other AI tools for analysis and optimization.
- Familiarity with SEO APIs including Google Search Console and Bing Webmaster.
Generic / Managerial Skills
- Excellent executive-level verbal and written communication skills.
- Strong strategic thinking and problem-solving capabilities.
- Ability to prioritize recommendations based on business impact.
- Confidence to challenge client strategies and provide informed alternatives.
- Strong stakeholder management and executive advisory skills.
- Excellent organization, ownership, and project management.
- Ability to independently manage multiple strategic initiatives/accounts.
- Strong cross-functional collaboration skills.
- Ability to mentor and guide junior team members.
- Continuous-learning mindset with a strong interest in the evolving AI/LLM search landscape.
- Ability to stay current with developments in SEO, AEO, GEO, AI Search, and Generative AI.
Nice to Have
- Knowledge of Mobile App Store Optimization (ASO).
Company Benefits & Culture
• Inclusive and diverse work environment
• Opportunities for professional growth and development
• Comprehensive health and wellness benefits