JOB POSTING MARKETING MANAGER Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following: - Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
- Lead and supervise the workflow of other team members in the department.
- Participate in the research and development of new products.
- Work closely with the R&D department on the modification of existing products and termination of ineffective products.
- Gather and analyze customer feedback.
- Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
- Establish and maintain a unique product voice throughout all product lines and promotional materials.
- Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget.
- Plan and oversee advertising and promotional activities, including print, electronic and digital media.
- Perform media buys required to promote companies' products and agenda.
- Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.
- Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
- Monitor the competition including marketing activities on a regular basis.
- Establish and maintain relationships with select industry influencers.
- Supervise, review and approve all corporate sponsorships and donation requests.
- Represent the company at trade shows, trade association meetings, etc., to promote products.
- Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.
- Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.
QUALIFICATIONS/EXPERIENCE: - Bachelor's degree in marketing
- Minimum five (5) to seven (7) years related work experience
- Knowledge of Digital and New Media including Email marketing
- Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
- Experience working with creative design software Photoshop or creative design platform, Canva is required
- Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
- Strong management, organizational and interpersonal skills
- Ability to manage multiple projects/priorities, simultaneously.
PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION: Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment - computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc. Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their 'disability' or 'protected veteran status.' Please fax resumes to: 845-398-3001 or e-mail to: resumes@cfdnyinc.com . No relocation offer, no phone call. Must be eligible to work in the USA.
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