Advancement Communications Specialist

Position Overview

The Advancement Communications Specialist advances Bethel University’s mission by planning and executing compelling, mission-driven communications that inspire constituent engagement, loyalty, and giving. This role serves as the primary communications partner for Advancement team members, crafting and managing multi-channel content across print, digital, email, and social platforms to support broad base giving campaigns, alumni engagement, stewardship, and fundraising initiatives.

Working in close collaboration with Bethel’s Marketing Division, this position ensures that all Advancement communications align with institutional brand standards while speaking authentically to the motivations and values of donors, alumni, parents, and friends of the University. The Specialist brings creativity, storytelling skill, and data-informed thinking to every campaign, helping Bethel build a culture of generosity that sustains long-term philanthropic support.

This role is located in Arden Hills, MN. The starting salary range for this position is 58,000.00 - 62,800.00 USD per year.

Primary Responsibilities

Advancement Communications & Content Strategy– 45%

1. Develop and execute integrated communication plans that support broad-based giving goals, donor stewardship, alumni engagement, and fundraising priorities across email, text, direct mail, web, social media, and print.
2. Partner with stakeholders to produce compelling donor-facing content including appeal letters, impact stories, campaign emails, stewardship reports, event materials, newsletter articles, and acknowledgement correspondence.
3. Create and manage an annual advancement communications calendar, ensuring timely delivery of messaging across all channels and audiences.
4. Build and maintain segmented donor audiences to deliver targeted, relevant messaging aligned with donor behavior, giving history, and institutional priorities.
5. Develop and refine donor-facing digital journeys — including email drip sequences, giving day experiences, and onboarding communications for new donors — to increase year-over-year engagement and retention.
6. Apply a test-and-learn approach to content, evaluating open rates, click-through rates, and conversion metrics to continuously improve communication effectiveness.
7. Identify and cultivate compelling impact stories from students, alumni, faculty, and program outcomes to humanize Bethel’s case for support and inspire donor connection.

Brand Stewardship & Marketing Division Collaboration – 25%

1. Serve as the primary liaison between University Advancement and Bethel’s Marketing Division, ensuring all donor-facing content aligns with institutional brand guidelines, voice, and visual identity.
2. Coordinate closely with Marketing on design and production of print and digital materials, including campaign collateral, impact reports, event invitations, and donor recognition pieces.
3. Attend regular cross-divisional meetings and actively contribute to shared communication workflows, project timelines, and approval processes.
4. Advise Advancement colleagues on brand-aligned messaging standards for external communications, presentations, and stakeholder correspondence.
5. Coordinate with vendors, freelancers, and campus partners to support production needs related to advancement communications projects.

Donor Engagement Communications- 20%

1. Lead the development and production of meaningful stewardship communications, including personalized thank-you letters, giving reports, impact updates, and recognition pieces for donors at all levels.
2. Support signature advancement events through promotional content, program materials, and post-event follow-up communications.
3. Collaborate with gift officers to create personalized donor correspondence and tailored materials that support cultivation and solicitation conversations for transformational gifts.
4. Partner with Advancement Operations team members in list management, segmentation, and CRM documentation for communications tracking and reporting.

Reporting, Analytics & Continuous Improvement - 10%

1. Monitor and report on the performance of communication initiatives — including email campaigns, giving day results, and stewardship touchpoints — using data to make informed recommendations.
2. Develop dashboards or summaries that highlight donor engagement trends, acquisition and retention metrics, and campaign conversion rates.
3. Stay current on industry best practices in advancement communications, digital fundraising, and email marketing, applying relevant innovations to Bethel’s approach.

Qualifications

Education:

• Bachelor's Degree in communications, marketing, journalism, English, public relations, or a related field - or equivalent professional experience.

Experience:

• 2–3 years of professional experience in communications, marketing, content creation, or a related field.
• Experience managing multi-channel communication campaigns with attention to deadlines, brand consistency, and quality.
• Experience working with CRM systems, email marketing platforms, or content management systems.

Knowledge, Skills & Abilities

• Strong project management skills with the ability to balance multiple high-priority projects simultaneously while meeting deadlines.
• Understanding of digital engagement tactics, online giving pathways, and email and SMS communication journeys.
• Ability to translate complex or technical information into compelling, accessible donor narratives.
• Analytical mindset with comfort interpreting engagement data to improve campaign performance.
• Visual communication sensibility; ability to partner effectively with designers to produce polished, on-brand materials.
• Excellent interpersonal skills and ability to collaborate across teams, divisions, and with external vendors.
• Self-directed and proactive, with the ability to work independently and as part of a team.
• High attention to detail and commitment to accuracy and professionalism.
• Proficiency with Microsoft Office, Google Workspace, and collaboration tools; willingness to learn Salesforce and Bethel-specific platforms.

Travel:No travel required

Additional Responsibilities:

Bethel’s mission is to educate and equip students to lead lives of impact through transformative academics in a Christ-centered community. Bethel’s employee community plays a central role in developing our students as whole and holy persons. To carry out this mission, Bethel uses the foundation of our guiding documents, the Affirmation of Faith, Community Covenant, and Key Policies. Bethel expects all employees to actively participate in creating our Christ-centered community by agreeing with and abiding by our core beliefs in the Affirmation of Faith and supporting all other beliefs as Biblical, responsible, and thoughtful approaches while avoiding dissension and divisiveness. Employees teach and mentor students and help one another uphold our Community Covenant commitments.  As a result of these expectations, all University employees act as ministers of the gospel of Jesus Christ by actively partnering with the University to carry out its mission and foster Bethel’s Christ-centered covenant community.

Other Duties: The essential functions, tasks and responsibilities of this position may change from time to time. Bethel University reserves the right to add or omit duties and responsibilities at the discretion of the University or its leadership. Additional tasks or duties required of the position, will be communicated to the incumbent with specificity to ensure the employee may perform their role with complete understanding. This job description is intended to describe the general level of work being performed; it is not intended to be all-inclusive.

Sponsorship Restrictions:

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as desktop and/or laptop computers, photocopiers and smartphones.

The work environment involves working for a suburban, Christian university in which all employees are expected to have a demonstrated commitment and personal relationship with Jesus Christ, a commitment to the mission and values of the University, and an agreement to abide by all University policies.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision abilities required by this job include close vision and ability to adjust focus. The job requires traversing the Bethel Campus on a regular basis and using a laptop daily.

Reasonable accommodations may be made to ensure people are able to perform the essential functions.

The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.

Expected Hours of Work:

Typically, days and hours of work are Monday through Friday, with the expectation to work specific schedules and hours as identified and communicated by management. Evening and weekend work may be required as job duties demand. This is a 40-hour-per-week, 12-month-per-year position.

Benefits

Bethel is committed to offering meaningful benefits to our employees including health insurance, retirement plans, and a generous time off package. Learn more about these offerings here.

Learn more about our commitment to diversity in hiring .

Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time