Adobe Target & Marketing Cloud Tech Lead

Role Description Strong hands-on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management. Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.

Job Title: Adobe Target & Marketing Cloud Tech Lead
Location: Malvern, PA (Onsite)
Duration: 6 Months

Salary Range: $60.00 - $62.00/Hour on W2 (Without Benefits).
Applicants must be willing to work on W2.
 
Job Description:
Experience Required: 8–10 Years
Additional Experience Requirement: 7+ years in Amazon Web Services (AWS) Cloud Computing
Role Description

• Strong hands-on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details, and recommend practical, scalable, and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design, and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery.

Roles & Responsibilities

• Lead end-to-end Adobe Target implementations for A/B tests, experience targeting, personalization, recommendations, multivariate tests, and other Target-driven experiences.
• Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards, and cross-browser development practices.
• Configure and support Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules, and delivery safeguards.
• Partner with product, design, analytics, MarTech, and business teams to clarify requirements and deliver technically sound test implementations.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Adobe Target implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
• Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.

Generic Managerial Skills

• Strong communication skills and ability to collaborate with cross-functional teams.
• Ability to manage implementation details and recommend practical, scalable, and maintainable solutions.

Certifications & Preferred Qualifications

• Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
• Familiarity with Adobe Experience Cloud or related MarTech ecosystems, with primary emphasis on Adobe Target implementation and delivery.
• Experience in enterprise digital marketing, financial services, regulated environments, or large-scale experimentation and personalization programs.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.

Skills

• Digital: Amazon Web Service (AWS) Cloud Computing
• Core Java