Adobe Personalization & Experience Platform Specialist

Role: Adobe Personalization & Experience Platform Specialist

Location: Minneapolis, MN

Experience: 12+ Months

Experience: 8+ Year

Rate: $60/hr

Key Responsibilities

• Lead personalization and experimentation initiatives using Adobe Target, including A/B testing, rule-based personalization (Experience Targeting), AI-driven personalization (Auto-Target), and recommendation strategies.
• Develop, launch, and Eligible to workimize innovative personalization use cases that drive engagement, conversion, and business outcomes.
• Architect and implement solutions using AEP, Real-Time Customer Profile, audiences, and identity services.
• Design and support Web SDK and Launch implementations to enable data collection and activation.
• Leverage CJA insights to identify journey friction points and personalization opportunities.
• Partner with business, marketing, product, and analytics teams to translate customer insights into actionable experiences.
• Troubleshoot complex Adobe Experience Cloud implementation and data issues.

Required Qualifications

• 5+ years of hands-on experience with Adobe Experience Cloud.

• Deep expertise in:

• Adobe Target & Personalization

• Adobe Experience Platform (AEP)

• Customer Journey Analytics (CJA)

• Adobe Launch / Data Collection

• Adobe Web SDK

• Strong understanding of customer journey analytics, experimentation, audience management, and profile-based personalization.

• Experience designing and launching new personalization initiatives from concept through implementation and measurement.

• Strong analytical, problem-solving, and innovation mindset.

• Knowledge of JavaScript, digital analytics, and customer data platforms.

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