Description:
"Local and fully vaccinated candidates only"
Worker Type: Contingent
Role: Adobe Multi-Solution Technical Lead
Location: Alpharetta, GA
Position Description:
Our company Wealth Management Digital Marketing technology team is responsible for developing and supporting the Wealth Management organization's Analytics and Targeted Messaging strategy.
We are seeking a multi-platform Adobe expert, including Adobe Analytics, Audience Manager and Target. Extensive knowledge of Adobe Analytics a must, including DTM/Launch usage and experience. Experience working on mobile apps, angular apps, and single-page apps for clickstream tagging. Solid communication skills, written and verbal.
An experienced Digital Marketing technical lead who will be responsible to translates business needs into technical system solutions. This is a contingent position with the possibility of fulltime hire based on performance.
Responsibilities:
This is a mid-level position for a highly analytical, self-motivated individual who will be working closely with our company's Digital Marketing group on the following:
* Recommend digital marketing solutions based upon business problem statements and gaps
* Engage various businesses on Digital Marketing platform adoption and best practices
* Implement Targeted Messaging campaigns including audience segmentation and campaign activation
* Implement clickstream tagging on Wealth Management web properties
* Integrate Adobe Marketing Cloud/Adobe Experience Cloud stack with external CDP
* Advise development teams on clickstream tagging and governance* Convey business requirements to technical staff
Skills Required:
* 3+ years of experience in Digital Analytics
* 5-10 years of experience in information technology experience directly relates to architecture/engineering, information security or other specialized technology fields
* Subject matter expert in Adobe's Experience Cloud and product integration, especially around content management, analytics, segmentation, and targeting.
* Experience in data collection Strategy, data science workspace and Real-Time CDP
* Experience in any of the Customer Data Platform/Management (Custom CDP Solutions, SaaS CDP Solutions such as Tealium Audience Stream, Adobe AEP, AIQ, Segment etc.) preferred
* Hands on experience conceptualizing, design, building and deploying Adobe Marketing Cloud solutions with Adobe AEP, AEM (Sites and Assets), Target and Analytics applications a plus.
* In-depth understanding of the digital marketing landscape and experience with technologies like web analytics, CRM, marketing automation, campaign management, audience creation/targeting.
* Knowledge in data management, data transformation, preferably using cloud-based tools/infrastructure.
* Knowledge of Data Governance and Data Privacy concepts and regulations.
* Strong understanding of SDLC
* Experience in Agile methodologies
- Ability to manage a project from start to finish and on-time- Highly organized and able to work on multiple projects/clients simultaneously
- Experience in Agile and Scrum methodologies
- JavaScript, SQL experience
- Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
- Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
- Results driven and self-motivated- Self-starterSkills
Desired:- Knowledge of interactive marketing initiatives and terminology (Paid Search, SEO, Email)
- Knowledge of social publishing and social listening products
- Experience with email campaigns- Experience in Financial Services
- Experience using JIRA
Education Bachelors Degree