Adobe Product Family, Analysis Skills, Auditing, Best Practices, Business Analysis, Channel Support, Communication Skills, Comparative Analysis, Computer Science, Configuration Management, Cross-Functional, Customer Experience, Data Analysis, Data Collection, Data Quality, Debugging Tools, Documentation, Ecosystems, Enterprise Marketing, Establish Priorities, Information Technology & Information Systems, Leadership, Marketing, Network Debugging, Performance Analysis, Production Systems, Project/Program Management, Quality Assurance, Quality Assurance Methodology, Requirements Management, Requirements Validation/Verification, Service Level Agreement (SLA), Standards Development, Strategic Planning, Systems Analysis, Taxonomies, Technical Operations, Technology Analysis, Test Case, Test Plan/Schedule, Test Strategy, Testing, Training Data Sets, Use Cases, Vendor/Supplier Evaluation, Web Browsers
Adobe Launch Specialist
Hybrid - Malvern, PA
Position Summary
This role will serve as a hands-on implementation lead within the FAS Digital and Analytics i
team, accountable for translating business requirements into robust tagging strategies,
scalable data layer design, accurate analytics capture, and clear implementation
documentation.
The successful candidate will bring strong delivery experience across Adobe Launch, Adobe Web SDK, Adobe Analytics, and digital tagging operations, and will partner closely with Marketing, MarTech, Analytics, IT, and external vendors to implement, govern, and optimize measurement solutions that support segmentation, personalization, and performance analytics.
This role is critical to ensuring tagging quality, implementation speed, documentation
discipline, and measurable business outcomes across enterprise marketing technology
initiatives, including Adobe Customer Journey Analytics (CJA) evaluation and adoption
planning.
Key Responsibilities
Tagging Implementation & Guidance
•Develop and implement an Adobe Analytics strategy for multi-site tracking that
supports omni-channel client experiences and scalable measurement across
advisor-facing digital properties
•Lead Adobe Launch and Adobe Web SDK implementations, including rule design,
data element configuration, extension management, and deployment governance
•Design and evolve a scalable data layer that supports integrations with Adobe
Experience Manager (AEM), Adobe Target, CDP, and downstream analytics use
cases
•Conduct implementation audits, validate tracking against requirements, and
troubleshoot issues across development, QA, and production environments
•Drive delivery against implementation SLAs, with a target of moving from intake to
documented strategy and Launch deployment within two weeks for standard
analytics requests
Tagging Maintenance & Data Quality
•Own ongoing maintenance of tags deployed through Adobe Launch and Adobe Web SDK, including Adobe Analytics, Adobe Target, Core services, and approved third party publisher pixels
•Monitor tag performance, investigate defects, and partner with MarTech and development teams to continuously refine tagging structure, naming standards, and
governance controls
•Establish and enforce quality practices that support high-confidence data capture,
targeting a 90%+ defect-free implementation standard
Tagging Documentation & Governance
•Create and maintain reference material that documents Adobe Analytics dimensions, metrics, events, taxonomy, and data layer specifications
•Maintain implementation technical specifications, testing evidence, and change records to ensure every implementation is fully documented and auditable
•Partner with stakeholders to define governance standards for tagging requests, implementation patterns, and measurement readiness
Marketing Technology Projects
•Represent departmental Digital and Analytics in enterprise marketing technology initiatives focused on the acquisition, activation, and usage of data to support marketing outcomes
•Translate stakeholder requirements into documented use cases, implementation needs, and desired business outcomes for new and evolving MarTech capabilities
•Contribute to hyper-personalization strategy development by ensuring data collection, audience readiness, and measurement frameworks support segmentation and activation goals
•Participate in vendor evaluations and platform planning efforts related to digital data collection, analytics, and personalization technologies
Adobe Customer Journey Analytics (CJA)
•Partner with Enterprise MarTech, department Marketing, and analytics to support evaluation and adoption planning for Adobe Customer Journey Analytics
•Develop test use cases to assess CJA business value, compare analytical outputs between Adobe Analytics and CJA, and support recommendations for future-state usage
Cross-Functional Leadership & Enablement
•Partner with marketing, information technology, analytics teams, and external agencies to translate the 3-5 year technology roadmap into an executable implementation vision for Department Digital and Analytics.
•Provide leadership for digital analytics implementation best practices and partner with IT development teams to define requirements, implementation strategy, testing approach, and release readiness
•Collaborate with enterprise platform teams to expand self-service and scalable use of Adobe Analytics and related MarTech capabilities within the department's Digital & Analytics
Required Qualifications
·5+ years of hands-on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection
·Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices
·Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA validation, and audit remediation
·Experience with Adobe Web SDK, data layer design, and integrations across Adobe solutions such as AEM, Adobe Target, CDP, or related platforms
·Ability to create implementation documentation such as SDRs, technical specifications, testing evidence, and taxonomy standards
·Demonstrated success translating business requirements into scalable technical solutions and coordinating delivery across marketing, analytics, and IT teams
Essential Experience & Qualifications
•Bachelor's degree in marketing, information systems, analytics, computer science, or a related field
•Adobe Launch or Adobe Data Collection certification strongly preferred
•Experience establishing scalable data layers and measurement taxonomies for complex website ecosystems
•Strong knowledge of digital tagging QA methods, browser debugging tools, network inspection, and defect resolution practices
•Experience supporting or evaluating Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or related journey analytics capabilities is strongly preferred
•Excellent analytical, communication, and stakeholder management skills, with the ability to lead implementation conversations across technical and non-technical teams
•Strong project and program management discipline, including prioritization, documentation, and execution against measurable outcome