Adobe CDPEngineer

Title: Adobe CDP Engineer

Duration: 8 Months

Location: Remote

Client is seeking a hands-on Adobe CDP Engineer to drive the strategic and technical evolution of our Adobe Experience Platform ecosystem. This role will lead the long-term strategic planning, optimization and governance of Adobe Real-Time CDP, including integrations with other platforms and data providers across the enterprise. The ideal candidate combines deep technical expertise with stakeholder-enablement experience and a passion for data-driven personalization and AI-enabled marketing.

Key Responsibilities
Platform Ownership & Strategy

• Lead architectural strategy, implementation, and ongoing optimization of Adobe CDP within Adobe Experience Platform.

• Define and evolve data governance, identity resolution, and audience segmentation strategies in support of Growth Marketing efforts.

• Drive innovation and roadmap development for AI-ready capabilities across the platform.

• Cross-Functional Collaboration

• Coordinate cross-functional support across other engineers and technical resources using AEP and AEM products.

• Foster cross-functional collaboration with Marketing, analytics, IT, and external partners.

• Integration & Activation

• Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey Optimizer, and external data sources (e.g., Demandbase, ZoomInfo).

• Design and implement data ingestion pipelines using Adobe APIs, ETL tools, and native connectors.

• Ensure seamless activation of audiences across paid media, owned channels, and CRM.

• Governance & Compliance

• Enforce best practices in data privacy, security, and compliance (GDPR, CCPA).

• Maintain high standards for data quality, schema design (XDM), and identity graph configuration.

• Optimization & Personalization

• Support Adobe Target implementations for A/B testing, multivariate testing, and automated personalization.

• Collaborate with UX, content, and analytics teams to define hypotheses and test variants.

• Monitor performance, analyze results, and iterate based on insights.

Required Qualifications

• 5+ years of experience in Adobe Experience Platform and Adobe CDP.

• Proven track record in leading technical teams and delivering enterprise-scale personalization solutions.

• Deep understanding of Real-Time Customer Profile, Data Distiller, Segment Builder, Identity Graph, and Activation workflows.

• Strong experience with Salesforce integration and third-party data platforms (Demandbase, ZoomInfo).

• Proficiency in data modeling (SQL, JSON), XDM schema, and cloud architectures (Adobe Experience Cloud, AWS, Azure).

• Familiarity with front-end technologies (JavaScript, HTML, CSS) and tag management (Adobe Launch).

Preferred Qualifications

• Adobe certifications (e.g., Adobe Target Business Practitioner, Adobe CDP Architect).

• Experience with Adobe Target.

• Experience with AI/ML models in marketing use cases.

• Knowledge of marketing automation platforms and campaign orchestration tools.

• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData).

• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies.

• Familiarity with Agile/Scaled Agile methodologies.