Admissions Coordinator/Sales and Marketing

General Purpose:

Assist the facility’s inquiry and admission process and provide customers with facility-related  information via facility tours, personal visits/assessments, conversations, and follow-up.  Coordinate and implement effective facility sales and marketing programs. Screens prospective  residents on both the acute and community setting. Performs on-site clinical and financial  assessments to determine appropriateness of admission. Works with residents/families on the  front end of the admission process to ensure an efficient admission process.

Essential Job Functions:

The Admissions Coordinator / Sales and Marketing personnel is responsible for maintaining  facility’s high census level. While this individual cannot market nor fill the building themselves, they  must be able to provide public relations/special events, marketing and admissions screenings for  the facility.

This facility expects their employees to promote an atmosphere of teamwork with other employees  and hospitality and comfort for its residents. Therefore, the following list of duties is not all-inclusive:

• Respond to inquiry calls from hospital discharge planners, families, and other referral  sources. Conduct facility tours. Manage the admission process by maintaining updated bed  availability and facility services information at all times. Manage the inquiry process  professionally, timely and with appropriate follow-up. * Effectively manage occupancy  levels and census/premium mix enhancement.

• Makes sales calls outside the facility to medical, insurance, legal, and financial  professionals, senior organizations, appropriate special interest groups, hospital discharge  planners and other community contacts.

• Develop and maintain relationships to advise referral sources of bed availability and new  products and services, and efficiently meet the daily needs of the community at large.

• Promote the facility and its services to referring agencies. Maintain the current database of  existing and potential referral sources.

• Visit all referral sources periodically.

• Alert appropriate department supervisors and building staff of projected changes, i.e.  admissions, bed changes, and discharges, by chairing daily admission meeting to discuss  forthcoming changes. Utilize bed management principles.

• Maintain a close working relationship with the Administrator, Director of Nursing and the  Business Office Manager to assure appropriate and efficient decisions about prospective  admissions. Recommend admission decisions to facility management. When admissions  determinations are made, communicate with nursing and housekeeping about appropriate  room and bed selection.

• Obtain appropriate admission papers and signatures from residents or responsible parties  prior to admission. Communicate special needs of new admits to staff to facilitate a  smooth transition.

• Maintain a waiting list in compliance with state and federal guidelines.

• Maintain a working knowledge of Federal and State regulations and reimbursement  (Managed Care, Medicare, and Medicaid). Provide assistance with new employee  orientations on these topics and the admission process. Maintain a strong working  knowledge of managed care referral process.

• Monitor inquiry, admission, and census trends. Prepare an inquiry log and other reports as  required. Monitor all active and inactive inquiries.

• Monitor and evaluate customer satisfaction. Audiences might include new admissions,  post-discharges, current residents and families, community sources and inquiries that were  unable to admit. Share results with the management team and others as appropriate to  develop action plans as needed.

• Develop and implement special events and presentations targeted at community  education, establishing, and maintaining status for the facility as the expert on skilled  nursing, specialty programs, and rehabilitation care in the community.

• Attend in-service education programs in order to meet facility educational requirements.

• Be familiar with Standard Precautions, Exposure Control Plan, Fire Drill and Evacuation  Procedures and know how to use the information.

• Maintain confidentiality of resident and facility records/information.

• Protect residents from neglect, mistreatment, and abuse.

• Protect the personal property of the residents of the facility.

• Others as directed by the supervisor or administrator.

Minimum Qualifications:

• Bachelor’s Degree in Business/Communications or related field preferred.

• Two (2) years equivalent experience in a sales/marketing position

• Organized and detailed in work performance.

• Good communication skills with excellent self-discipline and patience.

• Genuine caring for and interest in elderly and disabled people in a nursing facility.

• Comply with the Residents’ Rights and Facility Policies and Procedures.

• Perform work tasks within the physical demand requirements as outlined below.

• Perform Essential Duties as outlined abov