The Account Manager (AM) partners with Account Executives to execute and optimize integrated advertising campaigns across Broadcast Television, Streaming TV, and Digital platforms. This role owns post-sale campaign fulfillment, ensuring seamless implementation, accurate execution, and exceptional client service.
The AM plays a critical role in revenue retention and growth by delivering high-quality customer support, monitoring performance, identifying opportunities, and strengthening client relationships.
Responsibilities:
• Manage post-sale execution of Broadcast and Digital campaigns, including order entry, implementation, maintenance, and fulfillment. • Accurately prepare and input all Broadcast and Digital orders, ensuring inventory availability and data integrity across systems. • Maintain and revise contracts (new, revisions, additions), complete new client setup, and manage special projects and sponsorships. • Traffic creative for Digital campaigns and coordinate with internal and external vendors to ensure timely launch and monitoring. • Track audience delivery and campaign performance using Comscore ratings, impressions, and digital reporting tools. • Develop and recommend makegood solutions related to preemptions, inventory changes, political impact, or pricing adjustments.
Client Service & Revenue Support:
• Serve as a primary day-to-day contact for assigned agencies and direct clients. • Deliver clear, timely campaign reporting across all Digital platforms. • Partner with Account Executives to identify incremental revenue opportunities based on campaign results. • Support retention efforts through proactive communication, problem-solving, and superior service. • Assist with aging reports and payment collection support for designated accounts.
Collaboration & Communication:
• Work closely with Account Executives, Sales Management, Marketing, Research, and Creative Services to support client objectives. • Participate in sales meetings and training to stay current on products, processes, and market trends. • Maintain strong internal communication to ensure alignment and operational excellence.
Requirements:
• 1-3 years of account management experience in a fast-paced media sales environment (Digital experience preferred). • Proven ability to retain and grow client relationships. • Working knowledge of Broadcast and Digital marketing solutions. • Experience with Google Analytics and digital advertising platforms strongly preferred. • Proficiency in CRM systems and Microsoft Office Suite. • Strong analytical, organizational, and time management skills. • Ability to manage multiple priorities while meeting deadlines. • Excellent written and verbal communication skills. • Self-motivated, adaptable, and collaborative team player. • Ability to independently problem-solve and make sound decisions in support of clients.